Hasbro CEO: "D&D is Really on a Tear"

Every quarter, Hasbro holds an earnings call, which is a publicly available discussion of the company's status for that period. Dungeons & Dragons is far too small an item to ever get a mention in that call, which namechecks enormous brands owned by the toy company. However, this time around, D&D did get mentioned - Brian Goldner, President and Chief Operating Officer of Hasbro, noted that D&D "is really on a tear". While that's not a phrase I'm familiar with, it sounds positive!

You can read the full transcript of the earnings call here.

[lq]In fact, a raft of games including Dungeons & Dragons, which is really on a tear, Risk, Scrabble, Trouble, Life, Candy Land, CLUE and OUIJA were all up in the quarter. And we're seeing great sell-through of our games.[/lq]

Games as a whole were up by 7% for the quarter (which includes Magic: The Gathering, Monopoly, etc.) - generally up in the US, but down outside it.

(Post promoted to news article and edited by Morrus)
 
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Comments

Mistwell

Legend
Impossible.

People were saying 5e is vaporware. That 5e might not even see the light of day, and if it did it would probably be in a close out sell for the brand. That it would be the 'Duke Nuke'em' of PnP RPGs, and even if it ever did come out, by the time it did no one would care. That the D&D brand was dead. That all the Wizard's horses and all the Wizard's men aren't going to be able to put the brand back together again no matter what they say or do. That what's done is done. That WOTC would sell a few copies to people who _want_ it, but that no one is going to open up a 5E book and say, "Yeah, I _need_ this. This is what my table is missing." That the potential demand just didn't exist. That the game will go on without WOTC, but it's not likely to be called 'D&D'.

How can this news be true, given what people were saying?
 

Jester David

Adventurer
Here's the actual document:
http://investor.hasbro.com/releasedetail.cfm?ReleaseID=907255
With the transcript:
http://seekingalpha.com/article/3083146-hasbro-has-brian-d-goldner-on-q1-2015-results-earnings-call-transcript?part=single

D&D is mentioned on page 5 where he says:
Games was flattish. It was up in the U.S., down a little bit internationally, but we have a number of games that grew within the quarter. In fact, a raft of games including Dungeons & Dragons, which is really on a tear, Risk, Scrabble, Trouble, Life, Candy Land, CLUE and OUIJA were all up in the quarter. And we're seeing great sell-through of our games. Our Games POS was up in the first quarter in the U.S., and up in many markets around the world. And so down a little bit internationally, but we view a lot of that as just timing on some of our new games initiatives.
D&D is not mentioned in the actual report (while MtG is), and D&D is just name-dropped the lengthy presentation. It's just part of a list of games that did better in Q1 2015 than in Q1 2014. While it's cool that he singled out D&D for an adjective ("on a tear"), D&D sales in Q1 2014 were likely... non-existent. And it's uncertain if he knows a new edition was released (he doesn't call out 5e). So he might just be comparing the numbers and seeing the *huge* spike in revenue without context.

Still... that might work in favour of D&D as it's getting attention. They might give it some extra publicity or latitude. Or it could work out badly when the growth doesn't continue in 2016.
We'll see.
 
It wouldn't surprise me if this is the best-selling edition by far.

Edit: In terms of launch, I mean.
WotC have said as much, so unless you believe they're lying I suspect you're in for a not-surprise. :)

And it's no wonder it's doing well: it's a new edition, they've managed to produce an excellent game, and they're also getting the benefits of the end of their 4e mis-step (much as Coke did when they brought back Coke Classic). What remains to be seen, of course, is just how long it continues "on a tear".
 

LordWeh

Visitor
According to a quick google search, it means being on a winning streak, or having a sudden burst of energy. I'd not heard the expression before, either.

Still, good news for 5th =)
 

pemerton

Legend
This is why all the doom and gloom threads are (in my view) ridiculous. So many posters seem unable to distinguish what they want to play their games from the commercial context that WotC/Hasbro cares about.
 

DongMaster

Visitor
This is why all the doom and gloom threads are (in my view) ridiculous. So many posters seem unable to distinguish what they want to play their games from the commercial context that WotC/Hasbro cares about.
Unless I am mistaken, such threads were one of the main reasons internet came into fruition...
 

Celtavian

Dragon Lord
Glad to hear 5E is doing well. It really is a fun game. The more I play it, the more I like it. It's fun to DM as well. Monster creation is the most interesting it has been in any edition I can remember. It's fun to make up a monster based on an idea that you create a rule for than to have to follow a rigid set of rules already in place. This game encourages you do have fun creating monsters as well as the lairs they reside in. 5E is an edition of D&D that fuels creativity in a way I haven't felt in ages.
 

Talmek

Visitor
This is good news for the genre (as well as my personal favorite tabletop game). Any news of increased sales or revenue means hesitation (from a business perspective) to discontinue the brand. I may be overly optimistic here but I'm really glad that D&D was even mentioned at all. I would have been worried if it had been excluded from the report completely, or worse if it had been named as a drag (losing investment) on their portfolio.
 
The fact its even menioned is good news for D&D. Again, congrats to the team for their hard work. Cant wait to hear what 2015-16 has in store for us.
 

CAFRedblade

Explorer
Shiroiken has the right of it. Pretty positive results.
It's not a turn of phrase you see used very much in this day an age.

Glad to see things doing well.
 

Zaran

Visitor
Maybe they can afford to hire some people who will actually give us more quality products to buy.
 

doctorhook

Adventurer
Given the theory I've been expounding here especially over the past week, regarding 5E's trickle-out release schedule, I take this to be very good news. Successful 5E means more 5E in the future.
 

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