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Message: <blockquote data-quote="Snarf Zagyg" data-source="post: 9129460" data-attributes="member: 7023840">No. I think it's more than that, honestly.Take The Super Mario Bros. Movie. In the months leading up to the release, the majority of on-line discourse about it was primarily a vocal number of people complaining about Chris Pratt. Or Barbenheimer; the fact that it ended up getting so meme'd was primarily because of the playful juxtaposition of those two movies being released at the same time.* Not because of the content. Which ended up getting real-world coverage. Even so, that just increased real-world awareness; many of the people I know weren't aware of the meme, but were really excited for the Barbie movie. For that matter, I posted about the Barbie movie long before the meme (because of the director and stars) and no one here was that interested.Yes, movie studios (for example) very much want internet virality ... see, e.g., M3gan. But the reason that they want it is because it increases overall awareness of the property; it is just a ton of free advertising, and does the most important thing of all for a movie; tells people that it will be out at a certain time. But the origins of the virality rarely, if ever, have anything to do with the actual quality of the product. *And they were only released at the same time because Warner Bros. was being petty after Nolan left.</blockquote>