I have noted that one of the frequent suggestions used to help balance out power levels in a party are for those who are better at optimizing PCs help those that are not. My own personal experience is that many people don't want that kind of help and may well take offense at the suggestion that they need the help. I figure at least part of it comes from a feeling that maximizing characters is somehow cheating, but I figure people who are complaining that they don't feel their character is good enough would welcome the help. For those who have tried to helping others make more effective characters, what has been your experience?