Heroes Season [Volume] 2 (#25)---10/01/07-'Lizards'


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Barendd Nobeard said:
Maybe it's a network ploy to get people to watch the shows "live" when they air....

The WWE shows regularly "run over" (about 5-10 minutes) and have for a long time. One of the reasons they do it is so that the high ratings will track into the next hour. When they sell advertising space they apparently show the average ratings for the hour.

I'm not 100% sure why this works. It's clear that Nielsen tracks that segment, as they have ratings specific to that overrun period.
 


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