Find some 3e material about the Cult of the Dragon. These guys are already "doing it backwards": they revere _undead_ dragons. Then a new boss comes to power who is in thick with the (living !) Chief Evil Dragon. He is a nonconforming nonconformist in at least two dimensions.
The traditional Cult believes they have 'inside knowledge' on how to "think about the future" (to quote Jack Nicholson's future Joker), so there might be a (twisted) way they are doing society a favor by preparing a future leadership core - albeit their contribution is marred by the criminal gangs they sponsor in the Present.
Inhabitants of Kara-Tur (the part of Faerun which is Asian-culture-themed) who are asked to join the newfangled Cult of the Dragon ought to have their heads spinning as they consider the deeper ethical ramifications.
