They are too many variables to list. I will say that there are some things that are important enough to me that I will not engage with the work in any way that benefits those behind it (whether that's buying/renting the book/movie/game/etc or participating in the fandom thereof).
For just an example, I will not read/watch/play/or otherwise engage with any media that contains within it any sort of direct bigotry, especially homophobia or transphobia (to think of the hundreds of hours I've saved never playing a Persona game). This is similarly true if the artist(s)/author(s)/whomever primarily stands to benefit from my purchase/engagement with the brand turns out similarly to be a bigot, even if the work itself is benign (you do not, or at least should not, need me to name the predominant example here).
Once we get past dealbreakers, it follows to coming down to why I'm engaging with the work, and whether the work is ultimately suiting that purpose. There are certainly reasons to consume media outside of pure enjoyment/entertainment, so if I'm in a mood to be challenged I will happily partake in challenging text. If I'm not getting out of it what I wanted to get out of it and I'm not liking what I am, I will stop.
Life's too short (and I have plenty of other 100+ hour video games to enjoy)
