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<blockquote data-quote="Velderan" data-source="post: 8890387" data-attributes="member: 7038056">So why did Hasbro spend $146m on DDB? She explained why; to help them unlock the recurrent digital spending you find in the gaming industry.Now what form exactly that takes could be anything from 99 cent skins for characters or subscription services or a combination of the 2 (the World of Warcraft model). We don't know yet and honestly we won't know until much closer to 1D&amp;D's launch what the digital support will look like. I'm not sure why you <a href="https://www.enworld.org/threads/hasbro-bets-big-on-d-d.693722/post-8866467" target="_blank">keep wanting to cling to dismissing this</a> as not being a viable way to help the overall brand reach $1 billion, but if it wasn't a key part of their plan she wasn't going to waste time during an investors call to mention it. Again, this was an INVESTOR call so she's not going to discuss things that won't inspire confidence in them increasing revenue overall.</blockquote>

[QUOTE="Velderan, post: 8890387, member: 7038056"] So why did Hasbro spend $146m on DDB? She explained why; to help them unlock the recurrent digital spending you find in the gaming industry. Now what form exactly that takes could be anything from 99 cent skins for characters or subscription services or a combination of the 2 (the World of Warcraft model). We don't know yet and honestly we won't know until much closer to 1D&D's launch what the digital support will look like. I'm not sure why you [URL='https://www.enworld.org/threads/hasbro-bets-big-on-d-d.693722/post-8866467']keep wanting to cling to dismissing this[/URL] as not being a viable way to [B]help[/B] the overall brand reach $1 billion, but if it wasn't a key part of their plan she wasn't going to waste time during an investors call to mention it. Again, this was an [B]INVESTOR[/B] call so she's not going to discuss things that won't inspire confidence in them increasing revenue overall. [/QUOTE]

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