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Message: <blockquote data-quote="Trickster Spirit" data-source="post: 6621559" data-attributes="member: 6701829">As Parmandur has pointed out, whether or not a movie puts an RPG at the top of the charts is irrelevant - they'll be too busy swimming in movie money Scrooge McDuck style to notice a paltry increase in tabletop profits.But more importantly, their whole strategy is aimed at increasing the number of people who have ever played D&D, not towards eventually selling more copies of tabletop books. They're focusing heavily on bringing in new players through the Adventurer's League, and are producing APs to make jumping into a campaign as easy as possible for the single largest portion of the player base - casual groups. The more people they get to have fun playing D&D, the more people they can convince to buy a movie ticket or video game like Sword Coast Legends - and the lowest hanging fruit is the vast amount of people who are willing to play D&D casually. Even if they only temporarily play in a campaign and then leave the hobby forever, as long as they had fun and aren't averse to stories about elves and orcs, they'll probably be willing to dish out $12 to go see a movie when it comes out. Even more importantly, they'll bring their friends and family to see it with them.People who are adamant about needing lots of expansions to remain interested in the game are not Wizard's target demographic anymore - casual players who will just buy the next AP after they're done with the one they're currently playing are. They'll take your money if you're in the first group and buy an AP anyway, but they're not interested in putting out the amount of content the hardcore fanbase is asking for because their target demographic - casual players - isn't really interested in buying any of it.Wizards isn't that worried about a slow release schedule causing some hardcore fans to lose interest in the game over the years, because those players will be replaced by new ones. And even if someone does switch to Pathfinder or another game because they found the 5E release schedule lacking doesn't mean they won't go see a D&D movie or buy Sword Coast Legends when it comes out, so they're still potentially buying the products that Wizards actually wants people to buy.Think of the APs as a loss leader to build a large audience of casual players willing to dish out some cash on the more profitable parts of the D&D brand, instead of Wizard's bread and butter.</blockquote>

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