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Jürgen Hubert said:You are forgetting that D&D is pretty much the only RPG that's being sold in mainstream book and hobby stores in the USA. Us hardcore gamers tend not to bother with that, because we have our own distribution channels we rely on, but a large number of people buy D&D there and start D&D with the books they find in the stores.
I'm not sure this is as true as it once was. I gave up my FLGS for mainstream sources, because they got books faster and gave me a discount (between 20% and 30% - not insignificant). The D&D shelf has downsized, but the WoD and WoW selections have massively increased in the past year or two.