Important change of policy from RPGNow

DPG Darrin

First Post
We at Dark Portal Games received this notice today from RPGNow.com. Most of you should already know them as the current leading distributor of online PDF products. As you will see from this notice, they are enacting a policy whereby RPG company's websites will no longer be linked from their site if that company has the capability to sell directly to customers.

Here at Dark Portal Games, we feel that this new policy is counterproductive to us, the publishers, as well as to customers that may wish to learn more about the companies that produced the products for sale through their website. As a result, we are ending our arrangement with RPGNow and bringing this matter to light so that you, the gamers and publishers who will be affected by this policy, understand both the character of the people you are buying from, and the reason why you may not be able to find information on the publishers you are interested in when visiting this site. Note that this policy not only will affect us, but other notable names such as Malhavoc press, Bastion Press, and others.

What they may fail to recognize is that some of us had our own e-commerce sites active before we allowed them to profit from the sale of our products. E-commerce sites are not cheap to set up, and also require a monthly fee to maintain for a predetermined period of time. Encouraging us to remove our ability to sell directly to customers in order to maintain a link from their site is impractical and blatantly wasteful. Since we had been willing to share our products with them as well as a cut of the profit that we would otherwise generate from our own sites for greater exposure, we had felt that this arrangement was mutually beneficial.

Needless to say, we are disappointed with this new policy, and we encourage anyone else who feels the same to contact RPGNow with comments. Below is the email we received:



RPGNow.com Vendors,

We has focused extensively on promoting our RPGNow.com site and the PDF publishing concept. We have spent thousands of marketing and advertising dollars promoting both RPGNow.com and the products contained within, which helps all of our vendors to be more successful.

If our customers click through to your website and find options to buy a product that do not involve us, we gain no revenue and have wasted our ad dollars. Obviously, we cannot afford to do this. RPGNow.com therefore has a policy of only directly linking to vendor's sites who sell products exclusively through RPGNow.com

We don't blame our vendors for wanting the best exposure or trying other methods of sales or even to attempt to get a bigger share of the sale by selling it themselves. We welcome the opportunity to continue to be one of your sales outlets in the future. We hope you understand that our advertising budget comes from continued business of our strong customer base. We cannot afford to fragment them.

If you have any questions about this policy, or choose to change your sales policies, please let us know. We are open to your feedback! We will be reviewing vendor's websites on a regular basis.

RPGNow.com brings over 500 customers through the doors each day and is constantly promoting and spending money on your behalf. We have become THE place to find RPG materials online. We look forward to continued success in bringing your products to market.

RPGNow.com Staff

*** RPG Host Network *** http://www.RPGHost.com
 
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From what I understand, it comes down to this:

RPGNow spends money on advertising and wants exclusive selling rights in return. If a publisher offers another option to buy their product, this undermines the relationship between the publisher and RPGNow. RPGNow ends up wasting money on advertising and loses money as well (RPGNow doesn't receive any money from a sale that was purchased by a different option).

I can see why RPGNow wants to fix this little loophole.
 

As a fairly new vendor on RPGNow (put our first early this week), this was expressly mentioned to me. I don't have an issue with it and can understand where they are coming from. I've been pleased with the sales so far (and no return links from them).

If you are getting sales through them, it doesn't make sense to cut off a source of revenue. You can (and should) at least have links to your website in the product itself. If they buy it from RPGNow and like it, chances are pretty good that they will be at your site fairly quickly to see what else you have.

BTW, if you use RPGNow, check out RPG.net's new Virtual Mall. No where near as nice as RPGNow, but given the popularity of RPG.net, it would seem to be another great place to promote your products. It appears to be in conjuction with Wizard's Attic.

Hunter
QLI/RPGRealms
 

RPGRealms said:
If you are getting sales through them, it doesn't make sense to cut off a source of revenue.
QLI/RPGRealms

This isn't a question of whether or not RPGNow is generating sales for us. Fact 1: our company had a successful e-com site before we distributed through RPGNow. Fact 2: They came to us and solicited a partnership from us. Fact 3: By dropping the link to our site, it prevents our customers from easily taking advantage of any free support material we have through our website.

They are simply a store, and as a company that supplies products that help make them successful, we deserve to have a link to our own site from theirs. WotC sells physical products to retailers. WotC also sells through the Wizards Online Store. Are there any retailers in their right mind that would expect WotC to use them as their sole distribution channel, or drop the online store?

There's a saying in sales, "It's better to have a little of something than have all of nothing."
 
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d20sites said:
From what I understand, it comes down to this:

RPGNow spends money on advertising and wants exclusive selling rights in return. If a publisher offers another option to buy their product, this undermines the relationship between the publisher and RPGNow. RPGNow ends up wasting money on advertising and loses money as well (RPGNow doesn't receive any money from a sale that was purchased by a different option).

I can see why RPGNow wants to fix this little loophole.

A couple of points. My local game stores sell many things that have contact information including urls on them. Many of the companies producing them sell direct as well as through 3rd party vendors. Also, the retail stores do not demand exclusive selling rights for the products they carry and they do indeed spend money on advertising. Although I'm sure the number of sales brick and mortar retailers lose this way is miniscule.

I'm equally sure that RPGNow wasn't losing sales to our shopping cart. I know, because I've checked our server logs and referrals from RPGNow are almost nonexistent and none resulted in any sales.

Though I can see Minion Development Groups viewpoint somewhat, I think it would have been better to at least discuss it with those they do business with before implementing the policy.

But hey, it is fun watching the ESD business mutate. :p
 

RPGRealms said:
BTW, if you use RPGNow, check out RPG.net's new Virtual Mall. No where near as nice as RPGNow, but given the popularity of RPG.net, it would seem to be another great place to promote your products. It appears to be in conjuction with Wizard's Attic.

Hunter
QLI/RPGRealms

From RPG.nets site...

"What if I'm already selling online through another venue?

That's just fine! To be a full participant on all RPGnet Mall functions and benefits, you do NOT have to agree to any exclusive sales arrangements! Sell your products anywhere you please, in any format, with no obligations to RPGnet Mall! You can maintain your complete independence and not be excluded from promotions and services, or treated as a second-class participant. Even if you already offer your products online in other ways, you should also be an RPGnet Mall Merchant for the additional exposure and assistance it will bring you."

Vely intelesting... :rolleyes:
 

DPG Darrin said:


This isn't a question of whether or not RPGNow is generating sales for us. Fact 1: our company had a successful e-com site before we distributed through RPGNow. Fact 2: They came to us and solicited a partnership from us. Fact 3: By dropping the link to our site, it prevents our customers from easily taking advantage of any free support material we have through our website.

How? If they need support material then that would suppose they bought the product in the first place, right? If they bought the product, they should easily be able to find your website information within (I'm assuming you do put it there), and thus easily get to your site and enjoy the free support material.

Now if by support material you mean stuff they can get and tinker with that will hopefully entice them to buy the product, then RPGNow lets you put that kind of stuff up also I believe.


They are simply a store, and as a company that supplies products that help make them successful, we deserve to have a link to our own site from theirs. WotC sells physical products to retailers. WotC also sells through the Wizards Online Store. Are there any retailers in their right mind that would expect WotC to use them as their sole distribution channel, or drop the online store?

WoTC doesn't require those retailers to advertise their website for them either.

Anyway, RPGNow is not asking for an exclusive sales contract. They just said they won't link back. You can still sell your products through them and through your own website at the same time.

Do you expect brick and mortar retailers to hand out your website information to every potential customer that walks through there door, and provide the customer a computer to use to get there? That is basically what happens everytime someone would view your product at RPGNow. They would see the link and instantly be able to go to your website and possibly buy it from you. That can't happen in a brick and mortar store.


There's a saying in sales, "It's better to have a little of something than have all of nothing."

Yup, but you are saying you'd rather have nothing from RPGNow rather than something.

Hunter
QLI/RPGRealms
 

DPGTony said:


A couple of points. My local game stores sell many things that have contact information including urls on them. Many of the companies producing them sell direct as well as through 3rd party vendors. Also, the retail stores do not demand exclusive selling rights for the products they carry and they do indeed spend money on advertising. Although I'm sure the number of sales brick and mortar retailers lose this way is miniscule.

Again, they aren't asking for exclusive rights. They are saying that if you sell on your own site, they won't put a link up back to your site from their site. They didn't say they wouldn't sell your product if you also sold it yourself.

As for brick and mortar retailers, as I said previously, they also don't advertise your website for you, and even if you see a company url on a product, it is not that likely you can instantly go to that website and possibly buy it while you are standing in the local game store.


I'm equally sure that RPGNow wasn't losing sales to our shopping cart. I know, because I've checked our server logs and referrals from RPGNow are almost nonexistent and none resulted in any sales.

Sure but it could be happening to them through other sales. In the same token, how many sales have you lost to having your product at RPGNow?


Though I can see Minion Development Groups viewpoint somewhat, I think it would have been better to at least discuss it with those they do business with before implementing the policy.

Won't argue this at all. Consulting your customers is always a good idea before implementing such changes, even if you go against their wishes. At least they had fair warning.


But hey, it is fun watching the ESD business mutate. :p

Yup!

Hunter
QLI/RPGRealms
 

DPGTony said:


From RPG.nets site...

"What if I'm already selling online through another venue?

<snip>

Vely intelesting... :rolleyes:

Ain't competition grand? I just wish they would get the interface cleaned up on theirs. I'm still trying to figure out how to pull up a sales report!

Hunter
QLI/RPGRealms
 

d20sites said:
From what I understand, it comes down to this:

RPGNow spends money on advertising and wants exclusive selling rights in return. If a publisher offers another option to buy their product, this undermines the relationship between the publisher and RPGNow. RPGNow ends up wasting money on advertising and loses money as well (RPGNow doesn't receive any money from a sale that was purchased by a different option).

I can see why RPGNow wants to fix this little loophole.

A couple of points. My local game stores sell many things that have contact information including urls on them. Many of the companies producing them sell direct as well as through 3rd party vendors. Also, the retail stores do not demand exclusive selling rights for the products they carry and they do indeed spend money on advertising. Although I'm sure the number of sales brick and mortar retailers lose this way is miniscule.

I'm equally sure that RPGNow wasn't losing sales to our shopping cart. I know, because I've checked our server logs and referrals from RPGNow are almost nonexistent and none resulted in any sales.

Though I can see Minion Development Groups viewpoint somewhat, I think it would have been better to at least discuss it with those they do business with before implementing the policy.

But hey, it is fun watching the ESD business mutate. :p
 

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