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<blockquote data-quote="Lord_Blacksteel" data-source="post: 6270723" data-attributes="member: 53082">I think $50 sounds about right - Pathfinder core book came out in 2009 for $50. Supporting books list at $40. Against the Slavelords hardcover last year from WOTC was $50 (limited print run but black and white interior as well). Marvel Heroic Civil War hardcover was $50 in 2012. Lots of RPG books are in that same ballpark. The FFG Warhammer and Star Wars books run 50-60 and seem to be doing well for them.Similarly, Warhammer 40,000 codexes are full-color hardcover now, have a much smaller page count, and run 40-45$. Videogames run $50 typically, many are even more.Quite a few boardgames run $40 - $75 anymore.That's the 2014 &quot;gaming ballpark&quot; we live in. Sure there are free RPG's out there, and $10 PDFs, but new, full-color hardback RPG's are selling in a certain range and this price is in that range. I'm sure there are some internal comparisons to MTG as well and dollars per player and all of those kinds of measurements. I thought they might be priced a little lower to encourage purchase but I suspect there may be a new approach at WOTC that limits the use of &quot;loss leader&quot; products. If anything is a loss leader it's going to be that basic/intro set. The PHB, which is always their best seller over the life of an edition, looks like it's not going to be handled that way this time. It's probably a smart move for them.</blockquote>

[QUOTE="Lord_Blacksteel, post: 6270723, member: 53082"] I think $50 sounds about right - Pathfinder core book came out in 2009 for $50. Supporting books list at $40. Against the Slavelords hardcover last year from WOTC was $50 (limited print run but black and white interior as well). Marvel Heroic Civil War hardcover was $50 in 2012. Lots of RPG books are in that same ballpark. The FFG Warhammer and Star Wars books run 50-60 and seem to be doing well for them. Similarly, Warhammer 40,000 codexes are full-color hardcover now, have a much smaller page count, and run 40-45$. Videogames run $50 typically, many are even more. Quite a few boardgames run $40 - $75 anymore. That's the 2014 "gaming ballpark" we live in. Sure there are free RPG's out there, and $10 PDFs, but new, full-color hardback RPG's are selling in a certain range and this price is in that range. I'm sure there are some internal comparisons to MTG as well and dollars per player and all of those kinds of measurements. I thought they might be priced a little lower to encourage purchase but I suspect there may be a new approach at WOTC that limits the use of "loss leader" products. If anything is a loss leader it's going to be that basic/intro set. The PHB, which is always their best seller over the life of an edition, looks like it's not going to be handled that way this time. It's probably a smart move for them. [/QUOTE]

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