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Message: <blockquote data-quote="Ruin Explorer" data-source="post: 9435557" data-attributes="member: 18">GW would never intentionally leave a single penny "on the table", but their approach to minis means it's not physically possible for them to do randomized packs without incurring huge extra costs (they'd need to take an entirely different approach to sprues). Nor does it fit with their heavily army-based approach.(They have done it when trying to offload minis from dead/dying lines before, but always as a one-off.)And GW consumers are often fairly savvy re: pricing - point per dollar is a major concern for a lot of armies - and that would factor in to the perceived value of randomized minis. If they were selling a randomized flat-chance box, and like, there was a 60% chance of getting a mini that was for a very much non-ideal unit type, the value of that random box would be perceived by consumers as being vastly lower than one where there was maybe an 80% chance of getting a pretty useful one. As such, the "probably bad" box would likely just not sell through. And because GW often change the meta with codexes, rules-changes, etc. and do so in an uncoordinated way a lot of the time, it's very possible they could plan an "good" random box and then blows themselves out of the water by de facto nerfing enough of the minis in to make the value proposition terrible.Lest anyone think GW are too cunning, basically every pairing of codexes they've put out for 10th has been "Good one/bad one", which means they might increase sales for one, but they damage sales for the other.This isn't quite true. The reason is to sell through lines as you explained well. The aim isn't to make them as cheap as possible - it's to make them as profitable as possible. Sometimes making something cheaper makes it more profitable. Sometimes it destroys profit.</blockquote>

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