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Is it WotC’s responsibility to bring people to the hobby?
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<blockquote data-quote="Console Cowboy" data-source="post: 5981850" data-attributes="member: 100388"><p><strong>Leviatham wrote:_____________________</strong></p><p> </p><p><span style="color: white"><span style="font-family: 'Times New Roman'">Demand can only exist from existing customers, people who already know the hobby. I am not talking about those. I am talking about people who do not know the hobby, or have never been interested in it, giving it a go because the opportunity presents itself.</span></span></p><p> </p><p><span style="color: yellow"><gulp></span></p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="color: white">That would be a nail in their coffin. Haven't researched it, but I'd love to hear a similar situation in which a company promoting its market and not just its services has gone from rags to riches.</span></span></p><p><span style="color: white">_______________________________________ [/</span>quote]</p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">Demand is created where it was not before. And sales (is what you’re referring to) only exists from existing consumers turned customers. Neither immediately addresses market size or potential.</span></span></span></p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">Case Study: </span></span></span></p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">"I think there is a world market for maybe five computers" – attributed to Thomas J. Watson Chairman, International Business Machines, 1943 but now in dispute.</span></span></span></p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">versus</span></span></span></p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">Apple the first Personal Computer, for which no market previously existed. </span></span></span></p><p> </p><p> </p><p><span style="color: yellow">You mean apart from Gary Gygax at TSR...</span></p><p> </p><p> </p><p><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">In line skates, Roller Blades a company and a generic term for the industry. </span></span></span><a href="http://en.wikipedia.org/wiki/Rollerblade" target="_blank"><span style="font-family: 'Times New Roman'"><span style="font-size: 12px"><span style="color: white">http://en.wikipedia.org/wiki/Rollerblade</span></span></span></a></p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">Great case study for WotC. </span></span></span></p><p> </p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">Any travel destination in tourism. </span></span></span></p><p> </p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">If you’re going to be a leader, and, moreover be perceived by others as The RPG hobby leader, you have to act like a leader. WotC believes it is in competition with everyone when really they should have the point of view that everyone is competing against them. </span></span></span></p><p> </p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">In the Pepsi Challenge, Paizo wins. Flawless Victory! </span></span></span></p><p> </p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">A marketing strategy of entrenchment for a mature or plateau market can be a self-fulfilling prophesy we are seeing with D&D. </span></span></span></p><p> </p><p><span style="font-size: 12px"><span style="font-family: 'Times New Roman'"><span style="color: white">I would like to throw out this idea for people to mull over. Tabletop role-playing games are in the publishing industry not the toy industry. Form not function. Hasbro industries and WotC are toy makers. Form not function. </span></span></span></p></blockquote><p></p>
[QUOTE="Console Cowboy, post: 5981850, member: 100388"] [B]Leviatham wrote:_____________________[/B] [COLOR=white][FONT=Times New Roman]Demand can only exist from existing customers, people who already know the hobby. I am not talking about those. I am talking about people who do not know the hobby, or have never been interested in it, giving it a go because the opportunity presents itself.[/FONT][/COLOR] [COLOR=yellow]<gulp>[/COLOR] [FONT=Times New Roman][COLOR=white]That would be a nail in their coffin. Haven't researched it, but I'd love to hear a similar situation in which a company promoting its market and not just its services has gone from rags to riches.[/COLOR][/FONT] [COLOR=white]_______________________________________ [/[/COLOR]quote] [FONT=Times New Roman][SIZE=3][COLOR=white]Demand is created where it was not before. And sales (is what you’re referring to) only exists from existing consumers turned customers. Neither immediately addresses market size or potential.[/COLOR][/SIZE][/FONT] [FONT=Times New Roman][SIZE=3][COLOR=white]Case Study: [/COLOR][/SIZE][/FONT] [FONT=Times New Roman][SIZE=3][COLOR=white]"I think there is a world market for maybe five computers" – attributed to Thomas J. Watson Chairman, International Business Machines, 1943 but now in dispute.[/COLOR][/SIZE][/FONT] [FONT=Times New Roman][SIZE=3][COLOR=white]versus[/COLOR][/SIZE][/FONT] [FONT=Times New Roman][SIZE=3][COLOR=white]Apple the first Personal Computer, for which no market previously existed. [/COLOR][/SIZE][/FONT] [COLOR=yellow]You mean apart from Gary Gygax at TSR...[/COLOR] [FONT=Times New Roman][SIZE=3][COLOR=white]In line skates, Roller Blades a company and a generic term for the industry. [/COLOR][/SIZE][/FONT][URL="http://en.wikipedia.org/wiki/Rollerblade"][FONT=Times New Roman][SIZE=3][COLOR=white]http://en.wikipedia.org/wiki/Rollerblade[/COLOR][/SIZE][/FONT][/URL] [SIZE=3][FONT=Times New Roman][COLOR=white]Great case study for WotC. [/COLOR][/FONT][/SIZE] [SIZE=3][FONT=Times New Roman][COLOR=white]Any travel destination in tourism. [/COLOR][/FONT][/SIZE] [SIZE=3][FONT=Times New Roman][COLOR=white]If you’re going to be a leader, and, moreover be perceived by others as The RPG hobby leader, you have to act like a leader. WotC believes it is in competition with everyone when really they should have the point of view that everyone is competing against them. [/COLOR][/FONT][/SIZE] [SIZE=3][FONT=Times New Roman][COLOR=white]In the Pepsi Challenge, Paizo wins. Flawless Victory! [/COLOR][/FONT][/SIZE] [SIZE=3][FONT=Times New Roman][COLOR=white]A marketing strategy of entrenchment for a mature or plateau market can be a self-fulfilling prophesy we are seeing with D&D. [/COLOR][/FONT][/SIZE] [SIZE=3][FONT=Times New Roman][COLOR=white]I would like to throw out this idea for people to mull over. Tabletop role-playing games are in the publishing industry not the toy industry. Form not function. Hasbro industries and WotC are toy makers. Form not function. [/COLOR][/FONT][/SIZE] [/QUOTE]
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