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Is it WotC’s responsibility to bring people to the hobby?
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<blockquote data-quote="Jupp" data-source="post: 6001540" data-attributes="member: 20804"><p>In my view WotC should not really concern themselves with other publishers too much. The wizards should recognize their competition and calculate them into their business plans and that's it. In fact they should concentrate on their products only and spend the money they have on them as dedicated and targeted as they can. With that they can reach the goals they have with the highest efficiency and will make them stay alive and healthy as a company. </p><p></p><p>It always was the case that WotC was the big train steaming forward in terms of financial power and brand recognition. Everyone else was following in the shadow of the train and did prosper, or falter, in the niches that were not covered by WotC. I know some people might not like this picture but so far it has allowed others to profit from the success of WotC and the D&D brand. And i think that in the foreseeable future this setup will remain true. Actually I do not want to picture the scenario where WotC goes the way of the dodo. I think the fallout from that would break quite a few glasses.</p><p></p><p>At the moment WotC is supporting and bringing new people to the hobby because they build and concentrate on D&D. The rest is being fetched up by the competition with their alternative solutions to D&D. And aside from companies spending money in advertising and creating new products it is also the responsibility of the player base to promote the product of their choice. Because there is no better way of advertising than positive mouth to mouth propaganda. A company can spend millions in ads but if your best friend say that something is cool then the chances for a new customer are 1000% higher than with any kind of fancy ad campaign.</p></blockquote><p></p>
[QUOTE="Jupp, post: 6001540, member: 20804"] In my view WotC should not really concern themselves with other publishers too much. The wizards should recognize their competition and calculate them into their business plans and that's it. In fact they should concentrate on their products only and spend the money they have on them as dedicated and targeted as they can. With that they can reach the goals they have with the highest efficiency and will make them stay alive and healthy as a company. It always was the case that WotC was the big train steaming forward in terms of financial power and brand recognition. Everyone else was following in the shadow of the train and did prosper, or falter, in the niches that were not covered by WotC. I know some people might not like this picture but so far it has allowed others to profit from the success of WotC and the D&D brand. And i think that in the foreseeable future this setup will remain true. Actually I do not want to picture the scenario where WotC goes the way of the dodo. I think the fallout from that would break quite a few glasses. At the moment WotC is supporting and bringing new people to the hobby because they build and concentrate on D&D. The rest is being fetched up by the competition with their alternative solutions to D&D. And aside from companies spending money in advertising and creating new products it is also the responsibility of the player base to promote the product of their choice. Because there is no better way of advertising than positive mouth to mouth propaganda. A company can spend millions in ads but if your best friend say that something is cool then the chances for a new customer are 1000% higher than with any kind of fancy ad campaign. [/QUOTE]
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Is it WotC’s responsibility to bring people to the hobby?
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