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Message: <blockquote data-quote="Leviatham" data-source="post: 6001881" data-attributes="member: 50740">Agree with both points. Trying to impose a game design on a fanbase just because you (the company) have invested in it, even if the fans don't like it, it's a monumental mistake.Ooohhhh.... sarcasm!No comment.Having worked in marketing and advertising, I am aware of the need for a constant advertising presence for the campaign to work. And I understand the costs that come with it. Only so well.Both Paizo and WotC would qualify, easily. WotC because they have adversised MtG in, at least, one video games magazine in the UK. I can't tell you if they still do or if there were more magazines, but I do remember seeing that advert in the magazine I consume (Games TM).Even if it is expensive, adversiting Dragon Age RPG in a videogames magazine would make sense, and likely render good results. Advertising GoT game in SFX would also make sense. Adversiting M&M, DC or Marvel RPGs in comics magazines would make sense.Alas, to make money you have to spend money. I haven't done much research about it in this industry, but I would say that, if it works in other industries, targeted advertising for RPGs should work as well.Or that's the theory!Agreed. I am not confident they have the plans to achieve that, though. I hope I'll be proven wrong.Thanks for the references. I'll take a look at those articles. Your one-sentence summary certainly makes sense!</blockquote>