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Is it WotC’s responsibility to bring people to the hobby?
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<blockquote data-quote="Leviatham" data-source="post: 6002470" data-attributes="member: 50740"><p>OK, granted, those rates are pretty crazy. I have no idea how much any other magazines charge for their advertising in the USA, but here in the UK the average is £200 per 5000 readers for a full page ad. Way more affordable (unless you're a newspaper, though. Those are also petty insane).</p><p></p><p>My last experience advertising in an UK magazine was when I was starting in photography and wanted to do photographic trips to Spain. I spent £1000 in a three months campaign going between March and May (time when people prepare their holidays). It was in a magazine with 79.000 readers and I only had 1/4 of a page. I got around 5000 inquiries and had to turn down people because I couldn't organise enough trips.</p><p></p><p>I am no-one in the world of photography and still managed to sell enough to keep me going and repeat the experience the following year.</p><p></p><p>If GameInformer truly puts you in front of 3.5 million people and just 1% (I believe returns estimates on advertising is 2%, but that's from the top of my head and thus not too reliable) come back to buy, we're talking 35.000 people. Pretty good odds!</p><p></p><p>I understand the RPG is different and all that, but adversiting pays off. It is there for a reason.</p><p></p><p>Spending millions in advertising is pretty crazy unless you are in a prime market. RPGs are far from it. Spending a moderate and targeted amount of money in relevant media and cheaper advertising could render good results.</p></blockquote><p></p>
[QUOTE="Leviatham, post: 6002470, member: 50740"] OK, granted, those rates are pretty crazy. I have no idea how much any other magazines charge for their advertising in the USA, but here in the UK the average is £200 per 5000 readers for a full page ad. Way more affordable (unless you're a newspaper, though. Those are also petty insane). My last experience advertising in an UK magazine was when I was starting in photography and wanted to do photographic trips to Spain. I spent £1000 in a three months campaign going between March and May (time when people prepare their holidays). It was in a magazine with 79.000 readers and I only had 1/4 of a page. I got around 5000 inquiries and had to turn down people because I couldn't organise enough trips. I am no-one in the world of photography and still managed to sell enough to keep me going and repeat the experience the following year. If GameInformer truly puts you in front of 3.5 million people and just 1% (I believe returns estimates on advertising is 2%, but that's from the top of my head and thus not too reliable) come back to buy, we're talking 35.000 people. Pretty good odds! I understand the RPG is different and all that, but adversiting pays off. It is there for a reason. Spending millions in advertising is pretty crazy unless you are in a prime market. RPGs are far from it. Spending a moderate and targeted amount of money in relevant media and cheaper advertising could render good results. [/QUOTE]
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Community
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Is it WotC’s responsibility to bring people to the hobby?
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