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*TTRPGs General
Is it WotC’s responsibility to bring people to the hobby?
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<blockquote data-quote="Leviatham" data-source="post: 6004228" data-attributes="member: 50740"><p>Can't agree more with you. Yet, the efforts I am seeing from WotC regarding DnD 5th feel more geared towards getting Pathfinder players back than to get new players. </p><p></p><p>Of course it is very early days and I am fairly cynical of WotC marketing, though I'll concede they're getting better at it. At least their PR company is now approaching podcasts to promote books, like RA Salvatore's latest one and they send some boardgames for review from time to time. Not sure how much that helps the RPG, but it's a step in the right direction.</p><p></p><p></p><p></p><p></p><p></p><p>I have no idea how much money it made, to be honest. For me it was a shambles because the game wasn't good enough to justify $15 a month. IMO, if you launch a game at a price, it should be because you believe the game is worth $15 a month. When players consider it isn't and wait until the game is free to play, the game has failed. It might make more money now that's free, but that's not the benchmark I am measuring its success by.</p><p></p><p>True that there is little evidence to substantiate my claim. I am only claiming it on the basis of brand association. For example, if you like WoW and see the WoW boardgame, you're more likely to buy it than if you didn't like WoW in the first place.</p><p></p><p></p><p></p><p></p><p>Well, a mild bump would be a lot better than nothing. Also it would help contribute to the general financial health of WotC and, hopefully, give them some incentive to promote the brand cross-products.</p><p></p><p></p><p></p><p>I agree with that. And again it highlights that there is no marketing maturity in the industry. When a company that could actually afford to pay a good marketing director to bring it back onto the map doesn't bother, what are the odds of much smaller bands investing on it?</p></blockquote><p></p>
[QUOTE="Leviatham, post: 6004228, member: 50740"] Can't agree more with you. Yet, the efforts I am seeing from WotC regarding DnD 5th feel more geared towards getting Pathfinder players back than to get new players. Of course it is very early days and I am fairly cynical of WotC marketing, though I'll concede they're getting better at it. At least their PR company is now approaching podcasts to promote books, like RA Salvatore's latest one and they send some boardgames for review from time to time. Not sure how much that helps the RPG, but it's a step in the right direction. I have no idea how much money it made, to be honest. For me it was a shambles because the game wasn't good enough to justify $15 a month. IMO, if you launch a game at a price, it should be because you believe the game is worth $15 a month. When players consider it isn't and wait until the game is free to play, the game has failed. It might make more money now that's free, but that's not the benchmark I am measuring its success by. True that there is little evidence to substantiate my claim. I am only claiming it on the basis of brand association. For example, if you like WoW and see the WoW boardgame, you're more likely to buy it than if you didn't like WoW in the first place. Well, a mild bump would be a lot better than nothing. Also it would help contribute to the general financial health of WotC and, hopefully, give them some incentive to promote the brand cross-products. I agree with that. And again it highlights that there is no marketing maturity in the industry. When a company that could actually afford to pay a good marketing director to bring it back onto the map doesn't bother, what are the odds of much smaller bands investing on it? [/QUOTE]
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Is it WotC’s responsibility to bring people to the hobby?
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