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Message: <blockquote data-quote="Console Cowboy" data-source="post: 6007184" data-attributes="member: 100388">Money alone won't cure it. In advertising there is actually taught a "programmable formula" to check spend against (projected) sales. (I know, I taught it at the state university here.) While this theory of per centages is nice for an exam question, it is not real world practical. So throwing money at the problem with advertising is NOT going to bring in new blood or attract people who have never tasted beer to try beer. To bring in new people takes outside of the box thinking - the kind of thinking they do not indoctrinate at a business school.  Public relations (not just the simple publicity stuff but the scary social engineering stuff of Noam Chomsky talks) is inexpensive - even cheap. Better than any CPM. And the attraction of new people needs to be established atop a base of relationships; a unique feature of tabletop role-playing games that is different than boardgames; and it has to ignore the territory of video games where, frankly, RPGs lose to graphics and consumer convenience. I am speaking as a public relations hired gun that started his career in the recession of the late 1980's and retired in 2010. The barriers to the type of work that needs to be done are neither complexity nor expense. The barrier is a lockstep mentality. Ultimately a company does not hire an employee with a degree expecting innovative ideas, but, employers employe such people for their journeyman work and ability to make deadlines - the same criteria that gets a degree in the first place.</blockquote>

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