oh, and the covid-boom
The amount of entirely players I've had over the last 5 years who decided to finally give D&D a shot because of a combo of Covid + BG3 + CR cannot be overstated.
In one game, 3 players just because "covid and I want to do something with my friends on the internet." 5 others combining the last two to finally jump in and find a DM. 3 in another game who did the BG3 -> D&D pipeline.
I think that something like 50% of the ~30 players I've run games for over since 2020 were completely new, or had started playing within the last 6 months of our game.

