Wal-mart doesn't add anything to our hobby. All they do is cash in on something they think they can make money on.
But I don't think WalMart itself sells D&D books? It's only their online arm, which is walmart.com. And this online arm seems to operate under a different business model than traditional WalMarts. Can someone confirm having seen D&D in a physical WalMart?
-- a slightly different tack --
Anyway, for fun, I was trying to figure out how the big online discounters are doing financially. My long term fear is that Walmart.com will happily take your money now, but if belt-tightening is necessary there the first things to go will be small-volume items like RPG books.
I wasn't having much success. It seems that Buy.com and Walmart.com both were publicly traded up until the Internet Bubble burst. Buy.com has gone private again, WalMart.com seems to have been spun back into WalMart - though I still don't see any financials for it in the latest quarterly report. If anyone has any tips on how to research this, please help!
At the end, I have to look only at Amazon, which is publically traded. Over the last 4 quarters they've posted these results -10M$, +2.6M$, -35M$ and -93M$. The one profitable quarter is Christmas, of course.
The question I have in mind is whether or not these big discounters can continue to do business as they have been. The obvious problem would be that if they manage to drive a fair number of FLGS's out of business before deciding that they shouldn't be in the RPG business....well, that wouldn't be good for the consumer!