Kickstarters by YouTube influencers

[SlyFlourish]

Yeah, but even so the overwhelming factor is pre-existing reach. It eclipses any other factor by orders of magnitude, including Kickstarter's internal algorithms. I don't have the reach that some of the influencers do, but I do have some reach, and that fact is true even for me, let alone somebody with ten times the following.

This wasn't true for us. Kickstarter drove most of our backers.

 

[Simon The Hunter]

The Sinclair's KS had NoNats as the "face" and had a few creators behind the scenes doing a lot of the work, I know a couple of them personally. Unfortunately the admin team did a poor job and the creators got ridiculed and NoNats ghosted the project, came back, and ghosted it again. It's now at the point that some pdf's have been sent out after a lot of hard work by one of the guys in his free time but there'll probably never be a hardcopy.

It was this very project that made me more discerning when backing a KS that was driven by influencer power... I'd not call Matt Colville an influencer in this case, or Mike Shae either, they already had street cred IMHO.

 

[Morrus]

The Sinclair's KS had NoNats as the "face" and had a few creators behind the scenes doing a lot of the work, I know a couple of them personally.

NoNats?

 

[Morrus]

This wasn't true for us. Kickstarter drove most of our backers.

View attachment 428011

Interesting. I'd have expected YouTube to me much higher on the list for you. Though you aren't really the type of influencer I was talking about here--I'm talking about people who started on YouTube and built up a massive following which they then mobilised. For you, YouTube is just part of what you do, not the main thing.

 

[SlyFlourish]

Interesting. I'd have expected YouTube to me much higher on the list for you. Though you aren't really the type of influencer I was talking about here--I'm talking about people who started on YouTube and built up a massive following which they then mobilised. For you, YouTube is just part of what you do, not the main thing.

One thing to keep in mind is that the big Kickstarter one was also those who followed the project who may have come from other sources. But it certainly wasn’t exponential.

 

[Retreater]

NoNats?

Nonat1s

Welcome to your #1 resource for entertaining Pathfinder Second Edition guides! I break things down into simple, easy-to-understand topics to help folks understand the game and have a laugh while learning!

youtube.com

NoNat1s. For a while he was considered the biggest PF2 guy on YouTube. He still may be.

 

[Simon The Hunter]

NoNats?

Nonat1s

Welcome to your #1 resource for entertaining Pathfinder Second Edition guides! I break things down into simple, easy-to-understand topics to help folks understand the game and have a laugh while learning!

youtube.com

NoNat1s. For a while he was considered the biggest PF2 guy on YouTube. He still may be.

Yeah this guy, sorry I should have linked (and maybe got his handle spelt correctly)

 

[Retreater]

Yeah this guy, sorry I should have linked (and maybe got his handle spelt correctly)

I thought he had stopped producing content, but amazingly there is new stuff from a month ago. I guess I just stopped caring to watch them.

 

[Distracted DM]

He’s the poster child for it! Built an amazing following on YouTube then used that reach to run a record breaking Kickstarter and build a company. I can think of no more perfect an example of how it’s done. His success is admirable.

Yup- he gave a talk at PAX East years ago in the Kickstarter room called "How to Monetize Your Youtube Audience." I think it was around the time of K&W's crowdfund campaign. It's funny because I went there for solely for that talk, decided to drive to Boston sort of on a whim the week before; there were two benches for maybe 4-5 people each, but like ... 25 people showed up? And I think most of them were there just because they really liked Matt Colville and wanted to meet him.
He knows what he's doing, and he really reinvested his success into quality and vision. So yeah, more power to him!

 

[Parmandur]

I would argue that another strong example of this would be the Cosmere RPG. It has the novel IP that is pretty hot right now, but a major part of that Fandom's engine is Brandon Sandedson's Influencer presence. Over 800,000 subscribers on YouTube with over 1100 videos, and new videos uploaded weekly...not to mention a strong TikTok and Instagram presence. That means as successful as the Cosmere RPG Kickstarter was...it was only about 1/16 of the folks who follow Sanderson on YouTube who bought in.

Brandon Sanderson

I'm Brandon Sanderson, and I write stories of the fantastic: fantasy, science fiction, and thrillers.

youtube.com