Over the past several years, as many of the d20 publishers with brand recognition from the 2000-2001 period slowly went extinct, I offered to buy their companies and/or brands, solely because those brands would have value again when 4E relaunched. Without “kissing and telling,” I can tell you that there were several such deals under negotiation, and in every case the owners valued their companies based on their 2000-2001 sales figures, not a more reasonable time period. As a result, I considered the asking prices too high, and none of these deals went through. One of the companies simply disappeared, another transferred its IP then faded away, and a third still “exists” but hasn’t released a product in years.