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Message: <blockquote data-quote="Fiery James" data-source="post: 2353307" data-attributes="member: 625">The big % from opening weekend is because it just came out last weekend... wait and see how that changes...  of course, we're also heading into Summer Movie Season, where each weekend will have a blockbuster.However, Batman has good word of mouth, and I'm guessing it'll have some decent legs.Most movies make 55% of their revenue on DVD - and this movie has an excellent built-in sell-through potential.The other thing to look at in all of this: merchandising.  Mr. & Mrs. Smith isn't going to make $100 million in T-shirt sales. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />  The 1989 Batman movie was a merchandising bonanza and made HUGE dollars on that end.  (Then you get something like the Lion King that made more than $600 million selling stuffed animals...) <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" />Blah blah blah.A Batman sequel is a sure thing.A Fantastic Four sequel... ?  I guess we'll have to wait and see.(Bored at work and rambling)- JB</blockquote>