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Liz Schuh on Dragon/Dungeon moving to the web
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<blockquote data-quote="Wye" data-source="post: 3494583" data-attributes="member: 50885"><p>We don't know how they got their numbers, but even it they are so far off as being doubled (which I doubt). That still means 6,500,000 visitors. My example of the 1% was an example of the lowest they could go, in reality they might get 10% of users to pay, and that squashes any numbers Dragon magazine may have ever had!</p><p></p><p>At the end of the day, it looks like a good business initiative, I won't deny that. Even if it is utter crap people will buy it; I know it and you know it, because it has the D&D logo. And if it's good they'll make a pretty penny, good for them (and good for our hobby too); hell, maybe even I will use it. But you see, the focus has shifted gradually from "I hate you from discontinuing my magazines" to "nothing you do will compare to the magazines" to "at least you better give me something good".</p><p></p><p>Emotions for our beloved magazines notwithstanding, their research, psychologists, and business people got it right in the end. *pat in the back* People are just placing conditions on how are they going to spend their money, that's half the battle already won. The conditions may well be easily attainable with WotC bank account, something Scott Rouse knows well, as evidenced in his posts here and on WotC forums usually saying "I hear you" and "how much would you pay for that?"</p><p></p><p>Not bashing Scott, I tip my hat to you; at least as a businessman. I still feel sad about my print magazines, but I can't deny simple math: No matter how bad we feel, there is a disproportionate majority that doesn't care one way or the other, as they weren't buying them anyway. As such there will be no impact on the DI plans.</p></blockquote><p></p>
[QUOTE="Wye, post: 3494583, member: 50885"] We don't know how they got their numbers, but even it they are so far off as being doubled (which I doubt). That still means 6,500,000 visitors. My example of the 1% was an example of the lowest they could go, in reality they might get 10% of users to pay, and that squashes any numbers Dragon magazine may have ever had! At the end of the day, it looks like a good business initiative, I won't deny that. Even if it is utter crap people will buy it; I know it and you know it, because it has the D&D logo. And if it's good they'll make a pretty penny, good for them (and good for our hobby too); hell, maybe even I will use it. But you see, the focus has shifted gradually from "I hate you from discontinuing my magazines" to "nothing you do will compare to the magazines" to "at least you better give me something good". Emotions for our beloved magazines notwithstanding, their research, psychologists, and business people got it right in the end. *pat in the back* People are just placing conditions on how are they going to spend their money, that's half the battle already won. The conditions may well be easily attainable with WotC bank account, something Scott Rouse knows well, as evidenced in his posts here and on WotC forums usually saying "I hear you" and "how much would you pay for that?" Not bashing Scott, I tip my hat to you; at least as a businessman. I still feel sad about my print magazines, but I can't deny simple math: No matter how bad we feel, there is a disproportionate majority that doesn't care one way or the other, as they weren't buying them anyway. As such there will be no impact on the DI plans. [/QUOTE]
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