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Message: <blockquote data-quote="MoogleEmpMog" data-source="post: 3497204" data-attributes="member: 22882">The prevailing theory (aside from "WotC R t3h h4t3rz!!!") seems to be that, to keep the print magazines, they would have either had to a) not used the Dungeon and Dragon brands, at least for - ironically - print collection purposes, or b) produced a marginally profitable product with a significant risk of outright failure in-house.As to why the print people's needs aren't worth serving - keeping in mind that we're talking about the Dungeon and/or Dragon reading people, not people who buy print products in general or even print D&D products -, one could start with the fact that the 'print people' constitute approximately 1% of the D&D customer base.  That's assuming, of course, that not one person currently listed in Dungeon and Dragon's circulation figures is as or more interested in digital content.On the flip side, the 'unique visitors' Wizards' site gets on a monthly basis are about 260% of the D&D customer base.  Now, as people have pointed out, not every one of those uniques really is, and not every one, perhaps not even MOST, are D&Ders.  FWIW, and I have *no* idea how much that might be, by my calculations about 42% of all posts on Wizards' forums are D&D or d20 related.Let's say half of the 13 million 'uniques' are not really unique; we'll round down and say only about 6 million are.  Out of those 6 million, only 42%, or 2,520,000, are on the site for D&D.  Out of those, only 10%, or 252,000, are willing to pay for online content.  Let's further say (and here we veer into purely hypothetical territory) that no Dragon or Dungeon readers are among those 252,000, and that no one who buys or subscribes to Dragon does to Dungeon, and vice versa.  That still leaves the Digital Initiative with twice as many subscribers as Dragon and Dungeon have copies in circulation.</blockquote>

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