Looking for advice on starting a store & initial inventory

deadites89

Villager
I'm looking for any and all advice! I'm currently in the process of writing up a business plan and am working on the financial section. Its a small coffeeshop centered around TTRPGs and board games. I'll be doing just a small amount of books, dice, and supplies, nothing to crazy. My question is how does one find the prices for building your starting inventory. The only way I could find was contacting distributors but I already need the business in place to get prices. How does someone find prices before starting the business?
 

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As someone with no industry contacts, I'd do a first round of calculations based off of pricing from Amazon, Aliexpress, and similar online sellers. Make the numbers work with those prices first. There's no guarantee you'll get to the quantities needed for bigger discounts.

After that, assuming you are serious about moving ahead, start your LLC and get an email address that isn't your personal one. Most distributors should start talking to you once you have that. Of course, getting orders processed, terms, etc, will be a bit more work. But that can wait.
 


As someone with no industry contacts, I'd do a first round of calculations based off of pricing from Amazon, Aliexpress, and similar online sellers. Make the numbers work with those prices first. There's no guarantee you'll get to the quantities needed for bigger discounts.

After that, assuming you are serious about moving ahead, start your LLC and get an email address that isn't your personal one. Most distributors should start talking to you once you have that. Of course, getting orders processed, terms, etc, will be a bit more work. But that can wait.

Thank you for the advice! I'll look into that route first. At least then I'm getting prices with no discounts so it will be a higher number than what it may turn out to be. Thank you for the help
 

Howdy! As a general rule, you'll be paying between 50-60% of MSRP when you purchase at a wholesale rate. So, in other words, if a thing sells retail for 10.00, your cost will be between 5.00-6.00. There are two ways to sell product: the first is to sell MSRP, which will reduce in lower margins, and the second is to charge something called "keystone", which means you mark everything up 100% as opposed to using MSRP. For instance, let's say there's a book with an MSRP of 10.00, but you pay 6.00 for it. Charging keystone means you retail it at 12.00.
 

Howdy! As a general rule, you'll be paying between 50-60% of MSRP when you purchase at a wholesale rate. So, in other words, if a thing sells retail for 10.00, your cost will be between 5.00-6.00. There are two ways to sell product: the first is to sell MSRP, which will reduce in lower margins, and the second is to charge something called "keystone", which means you mark everything up 100% as opposed to using MSRP. For instance, let's say there's a book with an MSRP of 10.00, but you pay 6.00 for it. Charging keystone means you retail it at 12.00.
Do people do that? If I go to buy the new book that has a msrp of $10 and I see you selling it for $12, I might think it says something about your company. Of course I may not notice and be really upset when I do.
 

in 45 years of gaming and living/shopping across America, I've never seen a gameshop charge keystone. I imagine I haven't because it's an excellent way to drive off customers.
 

I'm looking for any and all advice! I'm currently in the process of writing up a business plan and am working on the financial section. Its a small coffeeshop centered around TTRPGs and board games. I'll be doing just a small amount of books, dice, and supplies, nothing to crazy. My question is how does one find the prices for building your starting inventory. The only way I could find was contacting distributors but I already need the business in place to get prices. How does someone find prices before starting the business?

Hiya! I'm probably one of the folks you can talk to about this. I've owned a Comic and Game store for 31 years.

In my experience, you can expect your discount to be about 40% off - or to look at it another way, your cost is 60% of retail. This may not take into account shipping charges, which are insane at the moment. So, in the discussion above, you may have trouble matching MSRP even without charging "keystone". Or you can, but you just won't have very good margins. But then, so what else is new? You're in it for the love, right?

Right? Because it's a lot of work, and the money ain't great.

That said, it's awesome to do and you really can make a decent living, once your volume gets to the right place. For me, I now make enough to support a family of four, but it took me about ten years to get there. I never lost money doing it, but I didn't make much during my first decade. Luckily for me, I was young then, and didn't have much in the way of expenses either.

OTOH, perhaps you can make up for low margins on games, with your coffee sales. I have no idea how to run a coffee shop. If you have that in place, I can see the two sides of your business bouncing off each other in positive ways.

If you're lucky, you can get the business to the point (like I often do) where you can run games while your employees do the clerk-thing (or in your case, barista-thing). Treat the employees well. You'll want them to stick around.

Any questions?
 


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