Love the Game, Hate the Marketing


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Well, perhaps my expectations were high because Paizo raised them ;-)

What I would have _loved_ to have seen is an adventure path that previewed 4E, releasing mechanics as they were needed, authored by Paizo writers (James Jacobs, Eric Mona, Nicholas Logue, Richard Pett, etc), with 4E subsystems introduced when possible and 3E-4E conversion notes given later when it was not.

The idea would be, DMs start a campaign now, and the AP gives you all the info you need to play a 4E 1st level wizard, cleric, fighter, or rogue. And each issue, as you level, gives you the new information you need to keep playing.

Basically , it would have been cool if they had used the AP and the magazines as their primary marketing vehicle (with player's guides for the players much like the Savage Tide player's guide), rather than killing the print version of Dungeon and Dragon and producing the two marketing previews (which obviously took up a lot of resources, and are from all accounts I've read, well done).

Ken
 


The Ubbergeek said:
Never say never.
Well, I do. I am done with DDI before it has ever begun. The treatment of Dragon and Dungeon drove me away from it. I did subscribe to Kobold Quarterly and I won't subscribe to two D&D mags (for me it's entirely about Dragon, didn't read Dungeon).

Keeping Dragon going until the final DDI release may have made me a DDI customer, but that opportunity has passed and I know others who feel the same way. Don't know whether we were worth the costs of a few month of fee Dragons to hook us on to DDI or not, just that our money won't be spend on DDI.
The Ubbergeek said:
I hate peoples who also hold eternal grudge for relatively minor things....
Whole D&D is just a minor thing in my life. There are so many other people who want to sell me something to spend my freetime (even many others wanting to sell me D&D stuff) and WotC just helped them get my money from my fromer Dragon budget
 
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I liked the marketing prior to the 3E launch; conventions sold t-shirts that listed SPECIFIC changes and features. None of that snake oil salesmanship and hyperbole we got now.
 

Triangleman27 said:
I liked the marketing prior to the 3E launch; conventions sold t-shirts that listed SPECIFIC changes and features. None of that snake oil salesmanship and hyperbole we got now.

They had a different situation though.

When WoTC was launching D&D 3rd Edition, they were reviving a dying game.

Reguardless of how necessary it was, my personal feeling is that they damaged some of that good will when they released D&D 3.5.

Now, with 4th edition, they are in the position of trying to launch a new edition before D&D 3.5 has fully played out.

I am not suprised then that WoTC is trying to be very careful in managing the re-launch.
 

I imagine we'll see T-shirts at Winter Experience detailing what you want to see.

I would absolutely love to see the number of downloads that WOTC has seen from the online Dungeon offerings. It would be a real eye opener for me.

All I know is, when 3e launched, I wasn't reading Dragon or Dungeon, and wasn't particularly online. Got into 3e on word of mouth and that was about it. So, I have no direct experience about how it was "back in the day". All I know is that this time around, I'm pretty much as informed as anyone else.

Look at it this way. Every new Dragon article spawns three to six threads here on the 4e board, many of which going to dozens of pages of posts. The print marketing - the Races of book and the like - generate maybe a thread or two and then fade. They get mentioned from time to time, but, because a lot of people haven't read them, they don't get a lot of air time.

The online Dragon has to be considered a marketting success from that point of view. When Dragon was in print, a new issue might get a single thread and that was about it. If even that. Now, every single article gets multiple threads. I'm pretty sure that more people have read the online Dragon than read the print Dragon just based on the amount of chatter it prompts.
 

Hussar said:
Look at it this way. Every new Dragon article spawns three to six threads here on the 4e board, many of which going to dozens of pages of posts. The print marketing - the Races of book and the like - generate maybe a thread or two and then fade. They get mentioned from time to time, but, because a lot of people haven't read them, they don't get a lot of air time.

The online Dragon has to be considered a marketting success from that point of view. When Dragon was in print, a new issue might get a single thread and that was about it. If even that. Now, every single article gets multiple threads. I'm pretty sure that more people have read the online Dragon than read the print Dragon just based on the amount of chatter it prompts.
That's because the online Dragon talks about new 4e while the print Dragon talked about 3.x which everybody knows. Look at the non-4e articles in online Dragon, they don't get more than max. 1 thread either. Also the 4e articles don't get any more thread-attention than the 3.5 or 3.0 preview article got during their time. They could scribble a 4e news on a toilet door at some convention and it would get threads on every 4e board.

And anyway, what online Dragon are you talking about? We barely had 1.5 issues when the initial promise was that we would have 4 issues by now (later reduced to 2.5 issues by now and even that was not a promise kept).

When the announcement was made to move Dragon from print to ebook, I laughed at the idea that I would subscribe to Kobold Quarterly as a replacement, WotC's way of handling (mishandling to be more correct) online Dragon made me do just that.
 
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