I agree that flavorful magic items are a lot more fun (and the fact that 5E allows weapons and armor to be magical without having a plus at all opens up a lot of possibilities.) I'm currently running a converted Rise of the Runelords and every generic +whatever item listed in the AP is either removed completely, or converted into something more interesting. The party still has a lot of magic stuff (this is Golarion, after all) but there's only like two items that only give a static bonus (and one was purposely sought out and purchased by the PCs.)