I've DM'ed for a long time. And there's *always* *always* some guy who comes around with the pirated, printed out "versions" of the rulebooks. Not much I or Wizards are going to be able to do to stop such players other than make stabby eyes at them.
The word free is a magic word. Grab it and use it to your advantage. Make the core system simple, make it well, and then make it free. And the players will *flock* back to DnDN.
Instead of making stabby eyes at them you can tell them they are not welcome at your table. I have done this and it doesn't always make me popular. In order to support our industry we need to police it ourselves unless we thnk we will like the results that we get when others police it for us.
I'm going to get off my soap box now and get on to your next point.
Free is also a word that can set the perceived value of an item. We have all heard the expression "You get what you pay for." Free starter rules are one thing but giving away the entire core ruleset is not something I would expect to see from a company that (like all companies) is in business to make money.
Fair warning it turns out I'm not done with the soapbox......
I have no problem paying to support a hobby that has kept me entertained for 35 years. I expect to pay for the core books and I expect to pay for any supplements and/or modules that I may want. I also am quite fine with paying for any online support that may exist, however, I expect value for my money. I expect to get what I am told I am going to get. It is in this area that 4E feel flat on its face.
I will be upfront in saying that I have enjoyed every edition that has been published to date and have generally followed the path that TSR/WOTC/Hasbro has laid out for me. That being said 4E left a very bad taste in my mouth and it wasn't the game itself --- it was in the area of electronic support.
DDI has been an unmitigated disaster. The character generator has been buggy (although to be fair that has improved) and the rest of what was promised has never really materialized at the expected (and promised) level. Even Dungeon and Dragon magazines have begun to disappoint (not from a content level - it would be unfair to expect every article to be useful to my specific needs) but rather form a delivery standpoint. When DDI began I was able to download entire issues at the end of the month -- this has since been changed so that only individual articles can be downloaded. The Adventure Tools are incomplete, the Virtual Tabletop has never made it past the playtest level, the list goes on. In short I have paid for things that were promised to me but never received.
Customer support when there are issues has also been an issue. It should not be a difficult process to discuss a legitimate problem with a company. If a company makes it difficult to complain there is a perception (real or imagined) that they do not want to hear about any issues you may have.
I run my own business and I can guarantee that if I ran my business under this model I would be looking for a job.
I guess what I am saying is that customer service is at the heart of any good business model and WOTC has not shown me that they believe this. I am very interested in seeing where the next iteration of D&D is going to take us but in order for me to continue down this road I need to see a change in the current service model.
WOW -- didn't realize how bitter I was about all of that.