It's definitely in need of something at the moment. I love the game, but I haven't even been active in quite some time, because it's just too much of the same thing all the time. Get a mish, go beat up villains/heroes, finish, repeat. There are some really great elements, but, yeah. The last really cool thing was the Rikti Invasion, with the revamped Rikti War Zone and the random raids, which were all fun. RWZ is a virtual graveyard these days, and forget about trying to get a ship raid together.
I'm hoping that now that NCSoft has it all to their lonesomes, there will be some great things coming down the line; I know that Cryptic kept them from doing at least a few things they wanted.