The online stuff with Gleemax also falls into the "not important to me" category. If its good, I'll use it. If not, I never had a subscription to any of the magazines in the past, nor did I have an online character generator, nor did I have an online gaming table. And WOTC does seem to be scrupulously separating costs so that my book purchase doesn't include a hidden payment for Gleemax content. So I imagine I'll keep playing like I always did.