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Mike Mearls Talks (er, Tweets) About the Industry
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<blockquote data-quote="BryonD" data-source="post: 7674134" data-attributes="member: 957"><p>I want this. But I'm pretty convinced that it simply makes no sense to WotC to go there.</p><p>At the end of the day, the profit in the RPGs simply isn't there (by their standards). We are critically important to their brand value as geeks supporting the identity of that brand, but we are financially irrelevant as a marketplace.</p><p></p><p>If they believed they could make "worthwhile" returns on Player's Handbook 2 or whatever other splat book, it would be out by now and they would be working on the next one.</p><p></p><p>They recently made some statement to the effect that they do not want to produce books that collect dust on a shelf. That is really quality PR. But it is complete BS PR. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p><p>I have a lot of books of all kinds which are collecting dust on shelves. I bet nearly everyone reading this does as well.</p><p>Stephen King does not care that I have not read my copy of Christine in over a decade. He wrote it. I paid for it. A lot of people paid for it. He made a lot of money for his effort. The publisher made a lot of money for the effort. A lot of </p><p>people got enjoyment out of reading it and "got their money's worth". Everyone wins.</p><p></p><p>I have technical books, nonfiction books, other games, etc, etc, the same point could be made over and over. </p><p></p><p>WotC made money on a lot of books that now collect dust on people's shelves. They don't care. </p><p>An important side point here is that *bad* books don't collect dust on shelves, they collect mold in landfills. </p><p>They made some of those as well. </p><p></p><p></p><p>WotC wants us to keep playing D&D while spending an absolute minimum of low return investment. They want us to be happy fans keeping the D&D brand foundation there so that they have geek cred when it comes time to sell novels, movies, and action figures. So they tell us they are not giving us more product because they love us too much to sell us something that will collect dust.</p><p></p><p>If I sound negative there, I apologize because I only mean to sound blunt.</p><p>I definitely am disappointed with this tactic. But they don't owe me anything. The 5E core alone has added new innovation to my on-going game and that is a great thing. So kudos. </p><p>But I'm convinced that PR spin to milk the fan base along is the root of their plan.</p><p>They have a great base game right now and they have massive history and brand identity so this is reasonably possible.</p><p></p><p>Obviously history has shown more than once that this can be fleeting. But only if someone else produces the better new thing. </p><p></p><p>As long as WotC can tread water without someone else moving the bar, then they will hang in there. But someone could set a new bar any time, and even without that it gets harder to tread water as time goes by. So we will see.</p></blockquote><p></p>
[QUOTE="BryonD, post: 7674134, member: 957"] I want this. But I'm pretty convinced that it simply makes no sense to WotC to go there. At the end of the day, the profit in the RPGs simply isn't there (by their standards). We are critically important to their brand value as geeks supporting the identity of that brand, but we are financially irrelevant as a marketplace. If they believed they could make "worthwhile" returns on Player's Handbook 2 or whatever other splat book, it would be out by now and they would be working on the next one. They recently made some statement to the effect that they do not want to produce books that collect dust on a shelf. That is really quality PR. But it is complete BS PR. :) I have a lot of books of all kinds which are collecting dust on shelves. I bet nearly everyone reading this does as well. Stephen King does not care that I have not read my copy of Christine in over a decade. He wrote it. I paid for it. A lot of people paid for it. He made a lot of money for his effort. The publisher made a lot of money for the effort. A lot of people got enjoyment out of reading it and "got their money's worth". Everyone wins. I have technical books, nonfiction books, other games, etc, etc, the same point could be made over and over. WotC made money on a lot of books that now collect dust on people's shelves. They don't care. An important side point here is that *bad* books don't collect dust on shelves, they collect mold in landfills. They made some of those as well. WotC wants us to keep playing D&D while spending an absolute minimum of low return investment. They want us to be happy fans keeping the D&D brand foundation there so that they have geek cred when it comes time to sell novels, movies, and action figures. So they tell us they are not giving us more product because they love us too much to sell us something that will collect dust. If I sound negative there, I apologize because I only mean to sound blunt. I definitely am disappointed with this tactic. But they don't owe me anything. The 5E core alone has added new innovation to my on-going game and that is a great thing. So kudos. But I'm convinced that PR spin to milk the fan base along is the root of their plan. They have a great base game right now and they have massive history and brand identity so this is reasonably possible. Obviously history has shown more than once that this can be fleeting. But only if someone else produces the better new thing. As long as WotC can tread water without someone else moving the bar, then they will hang in there. But someone could set a new bar any time, and even without that it gets harder to tread water as time goes by. So we will see. [/QUOTE]
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