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Mike Mearls Talks (er, Tweets) About the Industry
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<blockquote data-quote="AbdulAlhazred" data-source="post: 7674326" data-attributes="member: 82106"><p>OK, wait a sec here. When, since the release of 5th, have these two publications said squat about D&D? Actually, if you search the web for major media references to D&D you find there's no news about it at all. There's almost nothing about any future anything. Maybe once every few months the term "Dungeons & Dragons" surfaces in the media, usually just a cultural reference. Very rarely someone comments on having played, or some reference to people who do play, etc. There's absolutely no hype about ANYTHING. None.</p><p></p><p></p><p>I don't think its more than what was visible with 4e at this stage, no. In fact it looks to me like 5e fell into the media pond, made a tiny one day ripple, and sank without a trace. Yes, of course 5e has the same visibility on the 'dorknet' that D&D has always had, but nothing more. I don't see any fruits of some masterpiece of media strategy that Mike seems to be implying. Rather the opposite, 4e was constantly talked about, its releases were talked about, there was always a great deal of chatter in the usual places, because there was always stuff to talk about.</p><p></p><p></p><p></p><p>We weren't interested in PotA. So what WotC has for product offerings for us is literally zero. Nor is a module going to be talked about for a year, even if people are playing it for a full year (and I think a year-long module is a bit of a stretch myself). </p><p></p><p>Nor, TBH, do a lot of gew gaws and whatnot really do much for me. I mean if they want to sell some high-quality game accessories that are really useful to us in our game, we might buy them. However I don't need WotC for that and there's not going to be IMHO much hype involved. </p><p></p><p>I get what Mike is trying to say. He's basically saying they're not going to put much stuff out, so they're going to really try to maximize their meagre production by husbanding the community's attention, keep things secret and only hype them at the very end, whatever. They are going to NEED to do that if they only sell 2 limited products a year. I guess what I mean is they might as well, if ROI is all that matters, then maybe putting out only 2 adventures and nothing else at least means you don't EVER have overstock? </p><p></p><p>Personally I think this is an anti-strategy. They did their best to create a whole competitor to themselves with PF, and now they've ceded the industry to said competitor. Gosh, its almost like they WANT to kill the product.</p></blockquote><p></p>
[QUOTE="AbdulAlhazred, post: 7674326, member: 82106"] OK, wait a sec here. When, since the release of 5th, have these two publications said squat about D&D? Actually, if you search the web for major media references to D&D you find there's no news about it at all. There's almost nothing about any future anything. Maybe once every few months the term "Dungeons & Dragons" surfaces in the media, usually just a cultural reference. Very rarely someone comments on having played, or some reference to people who do play, etc. There's absolutely no hype about ANYTHING. None. I don't think its more than what was visible with 4e at this stage, no. In fact it looks to me like 5e fell into the media pond, made a tiny one day ripple, and sank without a trace. Yes, of course 5e has the same visibility on the 'dorknet' that D&D has always had, but nothing more. I don't see any fruits of some masterpiece of media strategy that Mike seems to be implying. Rather the opposite, 4e was constantly talked about, its releases were talked about, there was always a great deal of chatter in the usual places, because there was always stuff to talk about. We weren't interested in PotA. So what WotC has for product offerings for us is literally zero. Nor is a module going to be talked about for a year, even if people are playing it for a full year (and I think a year-long module is a bit of a stretch myself). Nor, TBH, do a lot of gew gaws and whatnot really do much for me. I mean if they want to sell some high-quality game accessories that are really useful to us in our game, we might buy them. However I don't need WotC for that and there's not going to be IMHO much hype involved. I get what Mike is trying to say. He's basically saying they're not going to put much stuff out, so they're going to really try to maximize their meagre production by husbanding the community's attention, keep things secret and only hype them at the very end, whatever. They are going to NEED to do that if they only sell 2 limited products a year. I guess what I mean is they might as well, if ROI is all that matters, then maybe putting out only 2 adventures and nothing else at least means you don't EVER have overstock? Personally I think this is an anti-strategy. They did their best to create a whole competitor to themselves with PF, and now they've ceded the industry to said competitor. Gosh, its almost like they WANT to kill the product. [/QUOTE]
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