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Mike Mearls Talks (er, Tweets) About the Industry
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<blockquote data-quote="I'm A Banana" data-source="post: 7674620" data-attributes="member: 2067"><p>Then clearly they aren't option-starved.</p><p></p><p></p><p></p><p>I presume that's what the market research indicated would actually get used in play. Data like "the average campaign lasts for about a year and people rarely buy supplements mid-campaign, but they might buy adventures,m and mega-adventures have proven success with the Paizo model" (just off the cuff) would certainly lead to that behavior. </p><p></p><p></p><p></p><p></p><p>The goal is to find out what the market needs! If they find that people are chomping at the bit for Mystara material featuring Catfolk and Runepriests, you'll probably see something with that! The purpose of market research is to find out what kind of products people will use so that you can then go about making those products. </p><p></p><p></p><p></p><p></p><p>OGL would solve this problem, but how many of the 3rd party stuff for 5e is your table using now? How much fan stuff are you using? </p><p></p><p>Nobody uses everything and WotC can't cater to everything, but it's not like there's not content out there for those looking for content. </p><p></p><p>It sounds like you're not directly looking for content, though. Which means WotC needs to find out which content is most likely to sell the most things to the most people. Which means research. Playtesting. Blah blah blah. That stuff can take a lot of time. It hasn't even been a year since 5e's launch. There hasn't been another holiday buying season. WotC's not even sure what most people are <em>doing</em> with all the stuff they bought (though I bet that recent survey asking stuff like table time helped a bit!). </p><p></p><p>And given mearls's word that their media strategy involves bigger news than "we're working on Supplement X," it shouldn't be too shocking that we haven't heard much.</p><p></p><p>It's just different than the last 15 years have been.</p></blockquote><p></p>
[QUOTE="I'm A Banana, post: 7674620, member: 2067"] Then clearly they aren't option-starved. I presume that's what the market research indicated would actually get used in play. Data like "the average campaign lasts for about a year and people rarely buy supplements mid-campaign, but they might buy adventures,m and mega-adventures have proven success with the Paizo model" (just off the cuff) would certainly lead to that behavior. The goal is to find out what the market needs! If they find that people are chomping at the bit for Mystara material featuring Catfolk and Runepriests, you'll probably see something with that! The purpose of market research is to find out what kind of products people will use so that you can then go about making those products. OGL would solve this problem, but how many of the 3rd party stuff for 5e is your table using now? How much fan stuff are you using? Nobody uses everything and WotC can't cater to everything, but it's not like there's not content out there for those looking for content. It sounds like you're not directly looking for content, though. Which means WotC needs to find out which content is most likely to sell the most things to the most people. Which means research. Playtesting. Blah blah blah. That stuff can take a lot of time. It hasn't even been a year since 5e's launch. There hasn't been another holiday buying season. WotC's not even sure what most people are [I]doing[/I] with all the stuff they bought (though I bet that recent survey asking stuff like table time helped a bit!). And given mearls's word that their media strategy involves bigger news than "we're working on Supplement X," it shouldn't be too shocking that we haven't heard much. It's just different than the last 15 years have been. [/QUOTE]
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