If we compare it to a dragon's fright aura, this aura is weaker (less range and lower DC) with a similar effect on difficulty when compared to a DC 13 adult white dragon. Without anything more to go on I would say less than CR 13, probably close to CR 10.
Thing about dragon fear once you save your immune to that dragons fear for 24hrs. This is save every round whether you made the save once already or not.