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<blockquote data-quote="SteveC" data-source="post: 2400488" data-attributes="member: 9053"><p>I just wanted to make a comment here if I may. I think that this "three month window/life cycle" mentality for products is one of the real problems behind the gaming industry at the moment. I don't think the sky is falling or anything like that, but the notion of having to move on to the next product after such a short time has really hurt businesses.</p><p> </p><p>What I mean by this is that if you are concerned about only keeping a product on the shelf for a very short time, it tends to have a shorter development cycle and things like formatting and editting are taken as less important. Once you have a reputation for making throw-away products, your company is not going to get my business any more.</p><p> </p><p>When it comes to gaming product, I buy a fair amount: both as PDF and print. Unless I know the author or the company has a stellar track record, I'm going to wait at least a month or two before I buy something. With some companies, this means I'm not going to buy the product at all. I know a lot of company reps have come in and said that the three month window is a fact of life, but I wonder if it's not a self-fufilling prophesy.</p><p> </p><p>All I know is that the companies I tend to buy product from tend to keep their products in the store and to have core game lines that I can direct my players to, while the ones that I don't buy, don't. As an example from this very thread, I can buy Arcana Evolved, Arcana Unearthed and HARP at my game store at the moment. That tells me both Rasyr and Monte are keeping product in the store, which means I can introduce new players to their systems...which means they can get new players to buy more of their products...</p><p> </p><p>File that into the "for what it's worth file."</p><p> </p><p>--Steve</p></blockquote><p></p>
[QUOTE="SteveC, post: 2400488, member: 9053"] I just wanted to make a comment here if I may. I think that this "three month window/life cycle" mentality for products is one of the real problems behind the gaming industry at the moment. I don't think the sky is falling or anything like that, but the notion of having to move on to the next product after such a short time has really hurt businesses. What I mean by this is that if you are concerned about only keeping a product on the shelf for a very short time, it tends to have a shorter development cycle and things like formatting and editting are taken as less important. Once you have a reputation for making throw-away products, your company is not going to get my business any more. When it comes to gaming product, I buy a fair amount: both as PDF and print. Unless I know the author or the company has a stellar track record, I'm going to wait at least a month or two before I buy something. With some companies, this means I'm not going to buy the product at all. I know a lot of company reps have come in and said that the three month window is a fact of life, but I wonder if it's not a self-fufilling prophesy. All I know is that the companies I tend to buy product from tend to keep their products in the store and to have core game lines that I can direct my players to, while the ones that I don't buy, don't. As an example from this very thread, I can buy Arcana Evolved, Arcana Unearthed and HARP at my game store at the moment. That tells me both Rasyr and Monte are keeping product in the store, which means I can introduce new players to their systems...which means they can get new players to buy more of their products... File that into the "for what it's worth file." --Steve [/QUOTE]
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