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<blockquote data-quote="GMSkarka" data-source="post: 2403236" data-attributes="member: 763"><p>The problem is that the company itself has very little to do with whether or not they follow the three-month model....it's the distributors (mostly) and the retailers (partially) who are pushing that paradigm, and the companies are having to just deal with it. Basically, the CCG boom of the early 90s convinced distributors and retailers alike that hobby product could be sold in a front-list manner, which is, in many ways, antithetical to how RPGs and Wargames are sold (being viral product that grow through networks of people, therefore requiring shelf life).</p><p></p><p>The problem is that with that new distribution model, companies have to enter production with the front-list, three-month model in mind, because whether they plan for it or not, that is how their product will be treated.</p><p></p><p>Luckily, PDF doesn't have the same constraints, and, although the total market size is smaller than for print products, the money works out fairly well, because you're not having to deal with the standard 60%+ discount to distributors. Print publishers are selling to more people, but getting less than 40% of the money from their sales. PDF publishers are reaching fewer people, but getting to keep between 65-75% of the sale.</p></blockquote><p></p>
[QUOTE="GMSkarka, post: 2403236, member: 763"] The problem is that the company itself has very little to do with whether or not they follow the three-month model....it's the distributors (mostly) and the retailers (partially) who are pushing that paradigm, and the companies are having to just deal with it. Basically, the CCG boom of the early 90s convinced distributors and retailers alike that hobby product could be sold in a front-list manner, which is, in many ways, antithetical to how RPGs and Wargames are sold (being viral product that grow through networks of people, therefore requiring shelf life). The problem is that with that new distribution model, companies have to enter production with the front-list, three-month model in mind, because whether they plan for it or not, that is how their product will be treated. Luckily, PDF doesn't have the same constraints, and, although the total market size is smaller than for print products, the money works out fairly well, because you're not having to deal with the standard 60%+ discount to distributors. Print publishers are selling to more people, but getting less than 40% of the money from their sales. PDF publishers are reaching fewer people, but getting to keep between 65-75% of the sale. [/QUOTE]
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