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<blockquote data-quote="Hussar" data-source="post: 6384893" data-attributes="member: 22779"><p>But, see, this is all chicken entrails and gut feelings. No one outside of WOTC actually knows the numbers here. But, judging from comments from Mearls and other interviews I've read or heard, I think the number would be closer to about 70% under 25 years old and the remaining 30% over 25, which, funnily enough, lines up with your 80's boom numbers. I think in the 80's boom times though, the numbers would be about 90% under 25. If almost 50% of your demographics are 25 years old or older, you don't make Saturday Morning cartoons.</p><p></p><p>It reminds me of Teenage Mutant Ninja Turtles. Back in the late 80's, early 90's, when TMNT was huge, and getting movies, TV shows, whatnot, guess what the overwhelmingly (and I mean about 75% of the total numbers) demographic for TMNT was. Boys under 5 years old. THAT was the target demo for TMNT. If you look back at what was being done for TMNT, suddenly, it makes a lot more sense in that context.</p><p></p><p>If 60% of gamers are over 25, then the hobby has a serious, serious problem. </p><p></p><p></p><p></p><p>Note, this is based on the WOTC market research they did for 3e back in the 90's when they identified their target buying audience as pretty much all under 30 years old. The over 30 crowd doesn't spend much (or as much anyway) money on the hobby, so, 3e was designed for players under 30 years old. That's why you get the 1 year to play the entire game thing. But, still, this is based on numbers from twenty years ago. What the divisions are now is anyone's guess.</p></blockquote><p></p>
[QUOTE="Hussar, post: 6384893, member: 22779"] But, see, this is all chicken entrails and gut feelings. No one outside of WOTC actually knows the numbers here. But, judging from comments from Mearls and other interviews I've read or heard, I think the number would be closer to about 70% under 25 years old and the remaining 30% over 25, which, funnily enough, lines up with your 80's boom numbers. I think in the 80's boom times though, the numbers would be about 90% under 25. If almost 50% of your demographics are 25 years old or older, you don't make Saturday Morning cartoons. It reminds me of Teenage Mutant Ninja Turtles. Back in the late 80's, early 90's, when TMNT was huge, and getting movies, TV shows, whatnot, guess what the overwhelmingly (and I mean about 75% of the total numbers) demographic for TMNT was. Boys under 5 years old. THAT was the target demo for TMNT. If you look back at what was being done for TMNT, suddenly, it makes a lot more sense in that context. If 60% of gamers are over 25, then the hobby has a serious, serious problem. Note, this is based on the WOTC market research they did for 3e back in the 90's when they identified their target buying audience as pretty much all under 30 years old. The over 30 crowd doesn't spend much (or as much anyway) money on the hobby, so, 3e was designed for players under 30 years old. That's why you get the 1 year to play the entire game thing. But, still, this is based on numbers from twenty years ago. What the divisions are now is anyone's guess. [/QUOTE]
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