So you are saying that WotC sets the target profit number. Either way there is a profit number that needs to be met. Its not a matter of making or losing money but meeting a target profit amount set by someone. If WotC sets the number so be it, but WotC will be working under some sort of target number set by Hasbro. If WotC doesn't meet the target number then they will cancel whatever is dragging the overall number down whether it is making a profit or not.
Actually, a plastic + decal token (akin to a poker-chip) would be dirt cheap to make, and allow for tiny-gargantuan sizes, plenty of artwork, and could be made by the dozens for pennies on the dollar.
Let's define failure...<SNIP>
WotC really isn't a big financial part of Hasbro, so they can still afford to experiment with the DDM line.
Yep. Aren't they already doing this, btw.?If the minis line tanked for some reason, I'm pretty sure we'd see a line of Monster Tiles made similarly to WotC's Dungeon Tiles.
I hope not, but I don't think it's going to happen anyway. Not only does Reaper not have enough money to pay what WotC would want, they don't need to pay it.2. Reaper gets a license.