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Message: <blockquote data-quote="JoeGKushner" data-source="post: 4660703" data-attributes="member: 1129">By doing some market research on the secondary market, WoTC could predict what would be great sellers and what wouldn't.Supposedly, one of the things WotC has that other companies don't, because of scale, is the ability to do market research.One could tell that giants (outside of hill), are under represented, as are dragons, dragonborn, gith, etc... as opposed to throwing a dart in the dark and hoping to hit something. One could see that often, many of the human rares are, well, worthless in comparission and stop selling them.There is at least one company now that does minis based on preorders and when they hit a certain level, they release the figs.In this modern era, where it's very easy to find out what your customers want, this whole, "We have to do it this way" is putting the cart in front of the horse because it's still not listening to the customer. Now, on the other hand, if you're saying that there are some pet minis that WoTC NEEDS to get out in the hands of poeple regardless of people wanting them, that they NEED to sell every figure on an even level (which is imposible since you'll always sell more commons except on the secondary market) etc..., well, that's a different kettle of fish.And... well, since they are doing 'semi-random' now, they're going to hit this problem you say anyway. No matter how cool all of the visible monsters are, they're going to hit this problem anyway.</blockquote>

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