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<blockquote data-quote="Jhaelen" data-source="post: 4660858" data-attributes="member: 46713"><p>If only it would be that easy!</p><p></p><p>While you can find out via market research which minis have the <em>potential</em> to sell well, it's only one of many aspects that eventually decide on a mini's success. </p><p></p><p>Apart from that, I believe market research to be both unreliable and too slow for the required production processes:</p><p>Just look at the kind of cars that have been produced in the past two years and compare it to the current demands!</p><p></p><p>Anyway, back to minis:</p><p></p><p>Take for example the Aboleth mini: It's a mini that has been requested time and again and now that we finally get one, people exclaim 'phooey! It looks like a pokemon dolphin!'.</p><p></p><p>To sell well, everything about the mini must be good: the choice of mini, the sculpt, the paintjob, the colour scheme, the price, etc. This is also why they're creating design studies of a lot of minis that never make it to the customer. Finally, there are problems related to the production process (just think of the clear plastic minis that are generally more popular than the normal ones).</p><p></p><p>You cannot really plan for all this. Basically, you can only hope a mini is going to be a hit, even if market research indicates it _should_ be a top-seller!</p></blockquote><p></p>
[QUOTE="Jhaelen, post: 4660858, member: 46713"] If only it would be that easy! While you can find out via market research which minis have the [i]potential[/i] to sell well, it's only one of many aspects that eventually decide on a mini's success. Apart from that, I believe market research to be both unreliable and too slow for the required production processes: Just look at the kind of cars that have been produced in the past two years and compare it to the current demands! Anyway, back to minis: Take for example the Aboleth mini: It's a mini that has been requested time and again and now that we finally get one, people exclaim 'phooey! It looks like a pokemon dolphin!'. To sell well, everything about the mini must be good: the choice of mini, the sculpt, the paintjob, the colour scheme, the price, etc. This is also why they're creating design studies of a lot of minis that never make it to the customer. Finally, there are problems related to the production process (just think of the clear plastic minis that are generally more popular than the normal ones). You cannot really plan for all this. Basically, you can only hope a mini is going to be a hit, even if market research indicates it _should_ be a top-seller! [/QUOTE]
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