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Message: <blockquote data-quote="CharlesRyan" data-source="post: 4661121" data-attributes="member: 5265">Actually, what I'm saying is that nonrandomized minis cost more than randomized minis. They cost more because of sales inefficiency. If you fix that problem through market research, then they cost more because of market research. Either way, they cost more.Lots of people have suggested ways that market research could be carried out on the cheap. That's great (if it were actually that simple), but generally those suggestions apply to making D&D minis better. There's nothing wrong with that (I'm all for it!), but that doesn't address the issue of sales inefficiency among nonrandomized SKUs. Nonrandomization costs more if D&D minis are crap, and nonrandomization costs more if D&D minis are awesome.</blockquote>