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New survey from WotC about boxed sets
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<blockquote data-quote="Jer" data-source="post: 7621868" data-attributes="member: 19857"><p>To me, with the questions they asked and who they sent the survey out to (i.e. people who follow them on Facebook and Twitter) this survey has the feel of them seeing if the kind of fans who follow them on Facebook/Twitter would be interested in buying a campaign setting boxed set that was targeted at the folks who are buying boxed sets from Target.</p><p></p><p>I know there was an interview posted with someone from the D&D team who said that the reason the Essentials boxed set was coming was because Target specifically asked to partner with them for a product that people who had bought the Starter Set could pick up as a second product (that's also why it's a Target exclusive). This survey has the hallmarks of them trying to think of another product that they could sell through Target if the Essentials kit is a success and Target wants more (or if another big box retailer is looking to do the same thing). Why else ask about including dice and character sheets and a rules-lite version of D&D in the box?</p><p></p><p>FWIW - I would actually love to see what they could do with a mass market setting box. Just from a design question perspective - what do you include in that kind of box? How much can you put in there for the presumably $25 price point? What kinds of setting info are you going to include for folks who are buying a boxed set as their second or third (or even first!) D&D purchase? How much adventure do you include and how much setting info?</p><p></p><p>(Actually I'd love to see the market research on putting out a boxed set to Target in the summer and following it up with a hardcover book in the fall aimed at a less casual audience. Dunno if it would be a good idea, but if they've got this channel to a broader audience for new gamers why not leverage it?)</p></blockquote><p></p>
[QUOTE="Jer, post: 7621868, member: 19857"] To me, with the questions they asked and who they sent the survey out to (i.e. people who follow them on Facebook and Twitter) this survey has the feel of them seeing if the kind of fans who follow them on Facebook/Twitter would be interested in buying a campaign setting boxed set that was targeted at the folks who are buying boxed sets from Target. I know there was an interview posted with someone from the D&D team who said that the reason the Essentials boxed set was coming was because Target specifically asked to partner with them for a product that people who had bought the Starter Set could pick up as a second product (that's also why it's a Target exclusive). This survey has the hallmarks of them trying to think of another product that they could sell through Target if the Essentials kit is a success and Target wants more (or if another big box retailer is looking to do the same thing). Why else ask about including dice and character sheets and a rules-lite version of D&D in the box? FWIW - I would actually love to see what they could do with a mass market setting box. Just from a design question perspective - what do you include in that kind of box? How much can you put in there for the presumably $25 price point? What kinds of setting info are you going to include for folks who are buying a boxed set as their second or third (or even first!) D&D purchase? How much adventure do you include and how much setting info? (Actually I'd love to see the market research on putting out a boxed set to Target in the summer and following it up with a hardcover book in the fall aimed at a less casual audience. Dunno if it would be a good idea, but if they've got this channel to a broader audience for new gamers why not leverage it?) [/QUOTE]
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