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Message: <blockquote data-quote="Jer" data-source="post: 8601208" data-attributes="member: 19857">Oh man.I'm going to give some free, friendly advice that has been hard earned over my many decades of life.  You can pass this off to your boss as well who is busy personally attacking the journalist who wrote the story on Twitter.You guys need to get a communications person and let them do all of this.  Individually going out to defend your work is the first impulse of everyone when they feel like they're being "attacked" but it's also the worst possible thing you can do from a corporate perspective.  You need to hire a comms person who can remain detached, gather information, and present responses to stuff like this.  And also to decide if it even needs to be responded to.  And then everyone else involved needs to stay off social media (at least where things like this are concerned) and let your social media response team handle it.  And if your company doesn't have a social media team and you're working in a highly controversial tech space - like crypto/NFTs - then you need to ask yourself seriously what your management is doing and why they haven't done the basics for communications support that you folks should have.  If you do have a communications team you all need to back off and let them do their jobs and if you don't you need to hire one, because without one you're sunk.(A second bit of advice you can pass off to your boss is that he needs to be able to answer journalists who ask the question "why does this need to be on a blockchain - why can't it be in a database you host?"  Because if the only answer to that is "NFTs! Resale Value! Tokens! Blockchain!" you're also sunk eventually, it just may take a bit longer for you all to realize it. Because it means your model is based on the trading of digital pogs and not anything inherent in what you're putting out, and anyone can get a digital pog to trade from a lot of places)</blockquote>

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