Argyle King
Legend
Steve has always done a good job of turning out quality products out of a small company and keeping it alive. He's one of the great ones, and deserves recognition not just a guy who runs an RPG company, but alongside the great designers in gaming - Gygax, Garfield, Teuber, Kramer, Knizia, Jervis Johnson, etc. I still think OGRE is his most solid game, and its amazing how young he was when he made it.
It's always struck me that Steve runs SJG primarily to make toys for himself, and he's been fortunate enough that enough people also want the same toys that he can do it for a living. When you are making toys for yourself, you care more about the product than when you are just a brand manager with an MBA. (Hey, WotC, are you listening?)
I think the passion of the people working at SJ Games (including Steve himself) shows in the products.
Ogre is actually a good example. It was quite a while ago, so I'd have to sift through the DI entries to find it, but how the project to re-released Ogre got started was because he wanted to revisit the game now that he had the money 'to do it right.'
The amount of communication between the company and the fan base (which includes me) has always made me feel good about buying their products as well.