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<blockquote data-quote="Mystic Eye" data-source="post: 231582" data-attributes="member: 711"><p>Some 50% of the official WOTC D&D sales are in the mass market stores such as Border's/ Walden's. That has not appeared to have hurt the small gaming store but it sure as heck helps WOTC.</p><p>I believe that, as Lady Dragon pointed out, there are many who have no local game/hobby store and NEED the mass market stores to get their gaming fix. I also believe there is the causual RPG buyer who represents a large amount of that 50% that is not sold in hobby/game stores. These people probably don't go into the hobby-mom and pop shops at all.</p><p></p><p>These large amounts of extra sales do help our cash flow a great deal while expanding our market to those who have not likely seen us before. Already, the mass market sales have had a significant impact on our cash flow and are allowing us to produce more, higher quality products.</p><p> I don't believe that this really hurts the hobby stores at all. Well, maybe in some areas of the country but I think this is remote. Again, the reason is that apparently there are tons of RPG buyers that only buy in mass market stores, otherwise the mass market share could not be so big for WOTC, White Wolf and the few others that have been in the mass market trade.</p><p></p><p>Just my observations but we are very new to the mass market trade so we shall see.</p></blockquote><p></p>
[QUOTE="Mystic Eye, post: 231582, member: 711"] Some 50% of the official WOTC D&D sales are in the mass market stores such as Border's/ Walden's. That has not appeared to have hurt the small gaming store but it sure as heck helps WOTC. I believe that, as Lady Dragon pointed out, there are many who have no local game/hobby store and NEED the mass market stores to get their gaming fix. I also believe there is the causual RPG buyer who represents a large amount of that 50% that is not sold in hobby/game stores. These people probably don't go into the hobby-mom and pop shops at all. These large amounts of extra sales do help our cash flow a great deal while expanding our market to those who have not likely seen us before. Already, the mass market sales have had a significant impact on our cash flow and are allowing us to produce more, higher quality products. I don't believe that this really hurts the hobby stores at all. Well, maybe in some areas of the country but I think this is remote. Again, the reason is that apparently there are tons of RPG buyers that only buy in mass market stores, otherwise the mass market share could not be so big for WOTC, White Wolf and the few others that have been in the mass market trade. Just my observations but we are very new to the mass market trade so we shall see. [/QUOTE]
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