Copied from the official Buffy RPG boards:
"Ok let me chime in here.
We sold half as many Slayer's Handbooks out the gate as we did Buffy Corebooks (which was a little disappointing but good nonetheless - restocks should be coming hsortley so we will see how the book fairs the first 60 days).
We expect to sell about the same amount of Monster Smackdown as Slayers.
Now... judging by some of the preorders we have now from distributors... Magic Box and Sunnydale will come in about 15% - 20% less than Slayers... but that may change in two months.
You guys need to understand that we need to make money on these products and pay a fee. Color books and lisenced books are nto cheap to make.
Hardcover is expensive as well as making a book full color. We think the product and images will not look as impressive with black and white compared to getting rid of the hardcover (hardcover also comes with the added cost to shipping - which must be factored in).
Also, when you produce an RPG line their is something known as Diminishing Returns. With each supplement you sell less. You also drive corebook sales - but historically you will not sell as many of a supplement as you do a corebook.
Using our Conspiracy X game for example, we sold about 9000 corebook over 5 years. We have sold a little over 2500 copies of the Aegis Handbook. We sold less than 2000 copies of supplements. None have broken 2000 units. Not even Subrosa which sold only 1500. Blackbook sold only 900. What is amazing is we never sold a sourcebook close to the unit sales of the corebook. Funny. AFMBE is the sameway as well... we sold over 7000 corebooks and cant sell more than 2000 of the sourcebooks.
We need to price books to make money. Prices for books are not determined ONLY by page count but by project budget and how many units we expect to sell as well as paper and shipping costs. Ive seen many SOFTCOVER Forgotten Realms D&D books priced the same as hardcovers at about the same page count.
We have thought about making the book Hardcover but to be honest with you, that will add about $5000 from our profit margin on a 8000 book printrun. Im still playing with the numbers and trying to get better print quotes. For us to make money of this at the estimated page count and sales.. we need to price it at $27 - or not do the book at all.
I will keep you updated.
George Vasilakos
Zombielord
Eden Studios"
The thread that this is in can be found here:
http://pub51.ezboard.com/fedenstudiosdiscussionboardsfrm12.showMessage?topicID=743.topic