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<blockquote data-quote="Sir Brennen" data-source="post: 3463909" data-attributes="member: 553">By putting a big, fat ad with the URL in your physical, published products. Most other e-zines don't have the advantage of a real-world marketing tool like this. Ads on their homepage. Emails to convention attendees. All current magazine subscribers are going to be aware of it, and word-of-mouth will get the info to their gaming buddies who don't subscribe for an initial push. Most smaller e-zines have to build a potential subscriber base from scratch or near-scratch. Not so for WotC. D&amp;D is not some brand new game or content provider no-one's ever heard of. They have such a large player base that even if just 2% subscribe (to pull a percent out-me-butt), it'll probably be much more profitable for them than 2% of a much smaller game. Also, many such online publications fail because they can't produce substainable content. WotC will be able to have a full time team dedicated to gathering and publishing material.Yes, there are many obstacles to online publishing. However, WotC won't have to deal with many of them, just by virtue of being the 800 lb gorilla that they are. WotC does market research. I'm pretty sure they've asked these questions and have a solid game plan for carrying this out.</blockquote>

[QUOTE="Sir Brennen, post: 3463909, member: 553"] By putting a big, fat ad with the URL in your physical, published products. Most other e-zines don't have the advantage of a real-world marketing tool like this. Ads on their homepage. Emails to convention attendees. All current magazine subscribers are going to be aware of it, and word-of-mouth will get the info to their gaming buddies who don't subscribe for an initial push. Most smaller e-zines have to build a potential subscriber base from scratch or near-scratch. Not so for WotC. D&D is not some brand new game or content provider no-one's ever heard of. They have such a large player base that even if just 2% subscribe (to pull a percent out-me-butt), it'll probably be much more profitable for them than 2% of a much smaller game. Also, many such online publications fail because they can't produce substainable content. WotC will be able to have a full time team dedicated to gathering and publishing material. Yes, there are many obstacles to online publishing. However, WotC won't have to deal with many of them, just by virtue of being the 800 lb gorilla that they are. WotC does market research. I'm pretty sure they've asked these questions and have a solid game plan for carrying this out. [/QUOTE]

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