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Paizo no longer publishing Dungeon and Dragon
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<blockquote data-quote="TheLostSoul" data-source="post: 3467345" data-attributes="member: 21237"><p>Yesterday was a great day... First I was called around noon and was told that my grandmother had died, and when I got home 12 hours later, I found out, that the Dungeon and Dragon Magazines has been mortually wounded. A sad day.</p><p></p><p>It looks as though WotC is consolidating its grip on the D&D property. First the withdrawal of the Ravenloft license and now the magazine licenses. When is Dragonlance withdrawn, then? Is this the preperations to the release of 4th edition and is it going to be electronical only?</p><p></p><p>I suspect that the market analysis that WotC has conducted does not represent the gamingcommunity at large. Most of my friends only rarely, if ever, visits WotC's homepage, relying on FLGS for purchases (if not filesharing, a huge problem in itself, and many of them doesn't seem to be aware of the damage they inflict) and will naturally not be taken into account in any marketing analysis based on WotC and affiliated websites. In my experience, this includes the vast majority of gamers. I might be wrong, but I doubt it <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p><p></p><p>Personally, I do not want to pay for a Dragon or Dungeon like publication on WotC's homepage. I simply does not play enough D&D to even consider such an idea. The good thing about the magazines, is that I can browse them in the store and get an idea of how usefull they might be to me. I cannot do that with an online webservice, but that is naturally in the interest of the publisher. It is better for them that I buy it sight unseen. Digital information is also too easily lost and I cannot read it comfortably in the bed, on the train or when I am sitting on the toilet.</p><p></p><p>Sadly, I think this kind of marketing manipulation will only increase in the future. You conduct your marketing analysis among a group that you know will give you the answer your are looking for. Regardless if that group is representative of your consumers as a whole or not. Those who were not represented will most often just follow the company's new product, just because they are too loyal to move to a different product. This is well known. Sure, some will be very disgruntled and will complain, but that doesn't really matter, as they continue to buy their product. I also suspect that this might be one of the reasons that WotC rarely interacts with their consumers. As long as they keep buying, you are under no obligation to answer their critisism.</p></blockquote><p></p>
[QUOTE="TheLostSoul, post: 3467345, member: 21237"] Yesterday was a great day... First I was called around noon and was told that my grandmother had died, and when I got home 12 hours later, I found out, that the Dungeon and Dragon Magazines has been mortually wounded. A sad day. It looks as though WotC is consolidating its grip on the D&D property. First the withdrawal of the Ravenloft license and now the magazine licenses. When is Dragonlance withdrawn, then? Is this the preperations to the release of 4th edition and is it going to be electronical only? I suspect that the market analysis that WotC has conducted does not represent the gamingcommunity at large. Most of my friends only rarely, if ever, visits WotC's homepage, relying on FLGS for purchases (if not filesharing, a huge problem in itself, and many of them doesn't seem to be aware of the damage they inflict) and will naturally not be taken into account in any marketing analysis based on WotC and affiliated websites. In my experience, this includes the vast majority of gamers. I might be wrong, but I doubt it :) Personally, I do not want to pay for a Dragon or Dungeon like publication on WotC's homepage. I simply does not play enough D&D to even consider such an idea. The good thing about the magazines, is that I can browse them in the store and get an idea of how usefull they might be to me. I cannot do that with an online webservice, but that is naturally in the interest of the publisher. It is better for them that I buy it sight unseen. Digital information is also too easily lost and I cannot read it comfortably in the bed, on the train or when I am sitting on the toilet. Sadly, I think this kind of marketing manipulation will only increase in the future. You conduct your marketing analysis among a group that you know will give you the answer your are looking for. Regardless if that group is representative of your consumers as a whole or not. Those who were not represented will most often just follow the company's new product, just because they are too loyal to move to a different product. This is well known. Sure, some will be very disgruntled and will complain, but that doesn't really matter, as they continue to buy their product. I also suspect that this might be one of the reasons that WotC rarely interacts with their consumers. As long as they keep buying, you are under no obligation to answer their critisism. [/QUOTE]
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