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Message: <blockquote data-quote="Abstruse" data-source="post: 9363410" data-attributes="member: 6669048">They did the same thing in the 00s looking for the next "Lord of the Rings" and turned Narnia into a massive epic. When that failed, they licensed every YA book they could get their hands on looking for the "next Harry Potter". We're likely at the end of looking for the "next MCU" as most attempts at making a shared universe have faceplanted. And you can work backward too. The mid-late 90s had Twister as a big hit and a slew of disaster movies came out. The early 90s had the Reservoir Dogs/El Mariachi/Clerks/Slackers/etc. indie boom. The late 80s and early 90s were back-to-back buddy cop action movies. The late 70s/early 80s wanted to be the Next Star Wars. The early-mid 70s wanted gritty westerns. The 1950s flopped between the cleaner, white-hat-black-hat westerns and big musicals. And there's dozens of other trends that bounced around.This is because there's an entire class in Hollywood whose job is to come up with ways to objectively prove what art will be profitable. Even though it's impossible to be objective about art because art, by its very nature, is subjective. But these middle managers justify their own existence in the film industry by pointing at charts and spreadsheets about how this is the "next big thing" or this is "on its way out". Which frankly just isn't how it works. Some movies are good and make money, some movies are bad and don't. Some movies are bad and make money at first because of strong marketing but are immediately forgotten, some movies are good but don't make money because of bad marketing but find audiences later on and make a lot of money over the years.You notice how every year like clockwork, one superhero film bombs and every trade has their "Is the superhero trend over?" and then the next one comes out and does well and they never correct themselves? It's people trying to follow this same formula of "trends" like it means anything.</blockquote>

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